Digital

When a WhatsApp Message Becomes a Contract

By The Malketeer A Landmark WhatsApp Win for Media Professionals In a watershed moment for digital-era contract law, veteran journalist Frankie D’Cruz has been awarded over RM200,000 in compensation after the Sessions Court ruled that a contract formed via WhatsApp was legally binding and enforceable. This judgment doesn’t just vindicate

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How AI’s Velvet Sundown Fooled the World

By The Malketeer The Velvet Sundown isn’t real, and that’s exactly the point. They dropped a single. Spotify listeners added it to playlists. The algorithm favoured them and the numbers skyrocketed. Within a month of their June 2025 debut, The Velvet Sundown had crossed one million monthly Spotify streams. Yet

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Your Newest Customer is an AI Agent — Are You Ready?

By The Malketeer It’s official, shopping is no longer just a human habit. Your next customer might not have a heartbeat, just bandwidth. Across the world, brands are beginning to see something remarkable. Website visits and sales are coming not just from people browsing on phones or desktops, but from

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AI, Anxiety and the Art of Intimidation: How CEOs Are Using Artificial Intelligence as Corporate Leverage

By The Malketeer At Cannes Lions 2025, Mustafa Suleyman—Microsoft’s newly anointed CEO of AI—stood on stage and declared that “bigger organisations are starting to feel the pressure” from artificial intelligence. He wasn’t wrong, but the pressure isn’t always technological. Increasingly, it’s psychological and it’s being deliberately applied not on machines,

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Trump, TikTok & The Deadline That Never Ends

By The Malketeer The TikTok saga in America has taken yet another twist. On Thursday, 19 June, President Donald Trump in a move that’s become something of a political pattern extended the TikTok ban deadline for the third time. This extension gives his administration another 90 days to hammer out

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WhatsApp’s Ad Invasion: Monetising Messaging or Muddling the Medium?

By The Malketeer WhatsApp, once the poster child of pristine, ad-free communication, is now slowly but surely dipping its toes into the monetisation pool—with the temperature cranked up. Meta’s latest move to introduce three new ad formats on WhatsApp marks a pivotal shift in how we perceive private messaging platforms.

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AI Is Gunning for YouTube, And Malaysian Brands Should Cheer!

By The Malketeer The other night, I came across a video of an orangutan riding a motorbike through a flooded kampung street — complete with rooster crows and kopitiam chatter in the background. It looked so eerily real. It wasn’t. It was 100% AI-generated. That’s the beauty — and danger

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X Is Toxic, Meta No Better, Fahmi Slams Social Media Titans

By The Malketeer In an era where social media can both elevate and end lives, Malaysia’s Communications Minister Datuk Fahmi Fadzil isn’t holding back. At the launch of Malaysia’s Suicide Content Guidelines at Menara Star, Fahmi publicly called out X (formerly Twitter) and Meta for their ongoing failure to combat

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Have TikTok’s short videos killed Malaysian TVCs?

By The Malketeer It’s 8:00pm. The golden hour ruled by prime-time TVCs. But is your Gen Z customer still watching Buletin Utama? Surprisingly, yes. According to Nielsen TV Audience Measurement (1 Jan-23 May 2025), Buletin Utama saw a 17% spike in Gen Z viewers – over 680,000 of them. Total

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