In a city known for its vibrant marketing scene and fast-rising creator economy, Audience2Media made a bold statement last week. The global influencer marketing giant and the only behavioural ad targeting platform to fuse both web and social data hosted its first-ever Appreciation Party in Kuala Lumpur, drawing some of Malaysia’s most recognisable influencers, leading brands, and strategic partners under one roof.
More than a celebration, the evening doubled as a Thanksgiving-themed gesture of gratitude, reflecting Audience2Media’s commitment to the Malaysian market and its clients who have helped fuel its growth in Malaysia and across Southeast Asia.
Held at the stylish W Kuala Lumpur, the event may have just set a new precedent for agency-led appreciation nights in the city, a first-of-its-kind gathering that blended premium entertainment, curated experiences, and high-level networking in true Audience2Media fashion.
A Night of Thanks and a Signal of What’s Ahead
Addressing an audience of creators, marketers, and long-term collaborators, Audience2Media Founder & CEO Tony Laskar delivered a toast that was equal parts heartfelt and forward-looking.
“Tonight is about celebrating the people who made this journey possible,” Laskar said. “Malaysia holds enormous potential for us. We’re going bigger, bolder, and stronger here and this is just the beginning.”
In recent months, Audience2Media has significantly expanded its investment into artificial intelligence, marking a strategic push to redefine how brands plan, execute, and measure influencer campaigns and digital media targeting. Behind the scenes, the company has been accelerating development on machine learning models that enhance influencer discovery, predict campaign outcomes, and deliver deeper behavioural insights for precision audience targeting.
Sources close to the agency suggest that this “new beginning” includes a suite of new product innovations and expanded influencer marketing and digital media solutions set to be unveiled in the coming weeks. The announcements will be made exclusively to its current clients’ at first, reinforcing Audience2Media’s premium, invitation-only approach to market-first capabilities.
A Guest List with Serious Star Power
The atmosphere buzzed with high-profile figures including Taleeb Mizad, Krithigah Kayal, Mekyun, Thoolasha, Dr. Adam, Senator Robert Lau Hui Yew, Peter Yong (Mr. Money), Keshika Subbarao, Terrence Hugo Tan and of course DJ Cage (Khairy Jamaluddin) and Jakeman (Datuk Jake Abdullah).
High-profile allies of the agency, including former Publicis CEO Ranganathan Somanathan and teams from L’Oréal, SDG, AEON Bank, STB and Lulu Money to name a few. Their presence not only elevated the energy of the night, but cemented the party as one of the standout industry gatherings of 2025.
The entire Audience2Media Malaysia team concluded the night with a collective message: a huge thank-you to every client, partner, and creator who has contributed to the agency’s momentum.
Solidifying Its Influence, Powered by AI
For an agency with proprietary technology that positions them as the world’s largest influencer marketing data driven platform, the night reinforced its ambition to shape the next generation of targeted social content and digital advertising, integrating real-time web and social audience intelligence, Audience2Media continues to position itself at the centre of influence, data, and media strategy. And with major announcements on the horizon, the industry will indeed be watching this space.
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