ABOUTABOUT THE FESTIVAL
APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event in Malaysia where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of Malaysia’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2021 to May 2022
Submissions Deadline
17th June 2022
Finalist Announcement
1st July 2022
APPIES Festival – Judging & Presentations
13th – 14th July 2022
APPIES Awards Night
12th August 2022
WHO CAN PARTICIPATE
✓ Creative Brand/ Communications Agencies
✓ Media Specialists/ Consultancies and Media Owners
✓ Digital Companies
✓ Marketing/ Brand & Consumer Services organisations
CATEGORIES
Best in Food & Beverage
• All beverages, ie. beers, wines, soft drinks, water, etc.
• Food items, ie. packaged foods, diet foods, confectionery, snacks and others.
Best in Non-Food FMCG
-
Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.
Best in Festive & Entertainment
-
Campaigns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.
Best in Digital & Social
-
Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.
Best in AdTech/MarTech
-
Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.
Best in Consumer & Business Services
-
Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
- Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.
Best in Consumer Durables
-
Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.
Best in Customer Experience
-
Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.
Best in E-Commerce
-
Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.
Best in Marketing Innovation
-
Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.
SPECIAL CATEGORIES (no submissions required)
- APPIES 2022 Rising Star Presenter of the Year (below 30)
- APPIES 2022 Trailblazing Presenter of the Year (above 30)
- APPIES 2022 Media Agency of the Year
- APPIES 2022 Advertising Agency of the Year
- APPIES 2022 Digital Agency of the Year
- APPIES 2022 Production Company of the Year
- APPIES 2022 Marketer of the Year
APPIES MALAYSIA LEADERS
Professor Harmandar Singh
President
APPIES Malaysia
Goh Shu Fen
President – APPIES APAC
Advisor APPIES Malaysia
Principal – R3 AsiaPacific
Adam Wee Abdullah
Advisor
Chief Marketing Officer
Manulife Insurance Berhad
Santharuban T. Sundaram
Advisor
CEO
Etika Holdings
JUDGES
Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property Berhad
Melati Abdul Hai
VP – Chief Marketing Officer
McDonald’s Malaysia
Eric Wong Wai Yuen
Chief Customer and Marketing Officer
Prudential Assurance, Malaysia
Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Banking Group
Hassan Alsagoff
Regional Marketing Head
Grab Malaysia
Linda Hassan
Group Chief Marketing Officer
Domino’s Pizza Malaysia, Singapore & Cambodia
Jenny Chin
Head of Digital Experience & Marketing
U Mobile
Fernie Jasmine Abdul Ghani
Head of Group Brand & Marketing
Axiata Group
Shirley New
Director of Marketing
Taylor’s University
Saki Goh
Senior General Manager Marketing
Wipro Unza
May Ling Chan
Chief Marketing Officer
KFC
Siti Hajar Rizlan
Chief Marketing Officer
Takaful Malaysia
Emily Chong Wai Yee
Chief Marketing Officer
Pizza Hut Malaysia
Schrene Goh
Chief Marketing Officer
Lazada
Edmund Lee
Commercial Director
Aryzta Food Solutions Malaysia
Andrew Yeoh
Head Of Marketing
TIME dotCom
Lau Yin May
Group Chief Marketing & Customer Experience Officer
Malaysia Airlines
Graham Lim
Managing Director
Commercial Operations
F&N Beverages
Shanti Jusnita Johari
Chief Marketing Officer
Telekom Malaysia
Lee Lim Meng
Marketing Director
Abbott Nutrition Malaysia
Javed Jafri
Media & Digital Hub Lead
Unilever
Malaysia, Singapore, Myanmar, Cambodia & Laos
Danny Hoh
Customer Director/Marketing Director
Watsons Malaysia
Keni Kamaludin
Head, Consumer Marketing
CIMB
Karen Ong
Senior Marketing Director
MunchWorld Marketing Sdn Bhd
Khazalin Ghuzal
Head of Retail Strategy and Marketing
PETRONAS Dagangan Bhd
Claudian Navin Stanislaus
Head of Communication & Consumer Marketing
BABA Products (M) Sdn Bhd
Hui Fung Chai
Chief Commercial Officer
(Brand, Strategy & Technology)
Nando’s Malaysia
Irene Cheah
Marketing Director
Fonterra Brands (Malaysia) Sdn. Bhd.
Nik Tasha Nik Kamaruddin
Senior Group GM of Brand
Marketing & Communication
Sunway Group
Timothy Johnson
Director of Marketing
UNITAR International University
