Oliver Chong brings us in the world of strategic planning in the latest episode of The NexGen Show.
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a non-profit podcast series where young talents talk about their future, fears, and fresh perspectives in a conversational format.
The latest episode takes us on a journey through the untapped potential of digital out-of-home to decoding the volatile behaviours of Gen Z, mapping out a future where strategy isn’t about what to do next, but why it matters.
“When brands think of Gen Z marketing, they often think of TikTok trends and slang,” she explains. “But we should be looking deeper to discover the why, then you can fit the why to the role that your brand can play.”
With most of her role dedicated to new business pitches, she reveals how these high-adrenaline moments push strategists to think boldly and bring fresh energy back into everyday work
“As a strategist, you get to have a say in how the campaign is going to roll out,” she shares. “I’m always inspired to create something that we’ve never seen in the market.”
Listen to these insights and more every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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