Young Spikes Malaysia 2023

ABOUT YOUNG SPIKES

Competition Overview

The Young Spikes Malaysia 2023 Competitions maintains the eligibility age to 30 years or younger.

The Young Spikes Malaysia 2023 Competition offers professionals from creatives, marketers, digital, PR and media a unique chance to gain recognition and make their mark on the industry.

In teams of two, the entrants race against the clock to prepare a pitch for a charity or sponsor brief and win a Gold, Silver or Bronze medal. Gold winners get to compete on the Asian stage in APAC Young Spikes Competition 2024

Physical Competition

In the physical competition, Sponsors will present the brief to a room full of participating teams.

After the competition briefing, the teams are given 24 hours (48 hours for the Integrated Competition) to complete their competition brief and submit a PDF version to the organiser.

At the physical judging, each team will have 5 minutes to present their campaign idea followed by a Q&A session with the jury.

On a set date, the teams will come together to attend a physical briefing by the NGO / partner who set the competition brief.

The NGO / partner and competition are kept confidential until the live briefing.

After the competition briefing, the teams are given 24 hours (48 hours for the Integrated competition) to complete their competition brief and submit a PDF version to the organizer.

This is the same version that they will use to present to the jury.

At the physical judging, each team will have 5 minutes to present their campaign idea followed by a 5 minutes Q&A session with the jury.

Physical judging only for Young Spikes Integrated.

After all the teams have completed their presentations, the jury will deliberate on the Gold, Silver and Bronze entries.

All the teams then gather again to hear the results. Winners announcement on the website by early December 2023

RULES & REGULATIONS

Competition Categories

Digital Competition

To be eligible to compete in the Digital competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working in creative communications /advertising / digital agencies.

Freelancers will be accepted to compete in this competition
In-house creative teams from client companies will be accepted to compete in this competition.

Integrated Competition

To be eligible to compete in the Integrated competition the team must be made up of two young professionals, 30 years or younger (born on or after 23 June 1992) working in creative communications /advertising / digital agencies.

Freelancers will be accepted to compete in this competition
In-house creative teams from client companies will be accepted to compete in this competition.

DELIVERABLES

Digital Competition

Teams must create an integrated, digital led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the Competition Partners challenge.

Please note that teams participating in the Young Spikes Digital Competition are not required to present their work to a jury. The jury will assess the submission materials during the online judging session separately in a closed group.

Teams must submit:

A Presentation Board including:

Example of use of 3 digital Led components, these components could be use of social media platforms but also any other digital led execution
An image summarising the campaign
A four part written submission (150 words per section)
Campaign Summary
Creative insight
How can creativity help solve the problem using social media platforms and technology?
Solution
The platforms, technology and tools used and why?
How does it work?
How will the digital solution help answer the brief and solve the problem faced by the client

Integrated Competition

Teams must create an integrated campaign built on an original idea/solution answering to the competition brief. At least three media channels, explaining how the different media channels answer the brief in a creative way.

A summary slide – visually summarise your campaign in 1 PDF Slide.
This will be shown at the awards show if you are to win.
A minimum of three media channels must be used within the campaign
(1 social media platform is considered as 1 media channel)
At least 1 piece of supporting material must be included in the PDF document and teams must explain how the campaign will be launched and executed

Eligibility

Teams must be employed in the advertising or communications business in a skill discipline relevant to their chosen competition (Client-side teams are subject to approval by Spikes Asia)
Teams must have at least one member fluent in English
Team members do not have to be from the same agency / company
Both team members need to be 30 years or younger (born 1993 or after)

Rules

Teams are not allowed to seek help from anyone outside of the team
Teams cannot mention their company in the submission or at any time during the online competition in the presence of the NGO / Partner and Jury
Both team members must be present for the online competition briefing and physical judging
All work created as part of the competition remains the property of the competition organizer, Spikes Asia and the NGO / Partner
The ideas can be used by the competition organizer, Spikes Asia and the NGO / Partner as part of their marketing and advertising
No modification to the work is allowed after submission to the competition organizer