ABOUT YOUNG SPIKES

Competition Overview

The Young Spikes Malaysia 2021 Competitions has increased the eligibility age to 31 years or younger for this year’s competition only.

The Young Spikes Malaysia 2021 Competition offers professionals from creatives, marketers, digital, PR and media a unique chance to gain recognition and make their mark on the industry.

In teams of two, the entrants race against the clock to prepare a pitch for a charity or sponsor brief and win a Gold, Silver or Bronze medal. Gold winners get to compete on the Asian stage in APAC Young Spikes Competition 2022

Online Competition

In light of the ongoing movement restrictions for the pandemic, this year’s Young Spikes Malaysia Competition 2021 will be hosted online.

In the online competition, Sponsors will present the brief to a room full of participating teams which will be live streamed.

After the competition briefing, the teams are given 24 hours (48 hours for the Integrated Competition) to complete their competition brief and submit a PDF version to the organiser.

At the online judging, each team will have 5 minutes to present their campaign idea followed by a Q&A session with the jury.

HOW TO ENTER

Step 1

Register your team

Step 2

Make your payment

Step 3

Receive confirmation

Step 4

Join us for Online Briefing

RULES & REGULATIONS

Competition Categories

Digital Competition

To be eligible to compete in the Digital competition the team must be made up of two young professionals, 31 years or younger (born on or after 31st Jan 1990) working in creative communications /advertising / digital agencies.

  • Freelancers will be accepted to compete in this competition

  • In-house creative teams from client companies will be accepted to compete in this competition.

Media Competition

To be eligible to compete in the Media competition the team must be made up of two young professionals, 31 years or younger (born on or after 31st Jan 1990) working for media agencies or specific in-house media departments in agencies.

  • Freelancers will be accepted to compete in this competition.
  • In-house media teams from client companies will be accepted to compete in this competition.
PR Competition

To be eligible to compete in the PR competition the team must be made up of two young professionals, 31 years or younger (born on or after 31st Jan 1990) working for PR agencies or specific in-house PR departments in agencies.

  • Freelancers will be accepted to compete in this competition.
Integrated Competition

To be eligible to compete in the Integrated competition the team must be made up of two young professionals,31 years or younger (born on or after 31st Jan 1990) working in creative communications /advertising / digital agencies.

  • Freelancers will be accepted to compete in this competition
  • In-house creative teams from client companies will be accepted to compete in this competition.  
Marketers Competition

To be eligible to compete in the Young Marketers competition the team must be made up of two young professionals, 31 years or younger (born on or after 31st Jan 1990) working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola).

  • We do not accept advertising agencies to compete in the Young Marketers competition
  • Freelancers are not eligible to compete in Young Marketers 

DELIVERABLES

Digital Competition

Teams must create an integrated, digital led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the Competition Partners challenge.

Please note that teams participating in the Young Spikes Digital Competition are not required to present their work to a jury. The jury will assess the submission materials during the online judging session separately in a closed group.

Teams must submit:

A Presentation Board including:

  • Example of use of 3 digital Led components, these components could be use of social media platforms but also any other digital led execution
  • An image summarising the campaign
  • A four part written submission (150 words per section)
    Campaign Summary
  • Creative insight
    How can creativity help solve the problem using social media platforms and technology?
  • Solution
    The platforms, technology and tools used and why?
  • How does it work?
    How will the digital solution help answer the brief and solve the problem faced by the client
Media Competition

Teams are expected to develop an innovative media strategy detailing how the idea will be executed. The strategic idea must be demonstrated clearly across the selected media channels

Teams must submit:

  • 10 slide PowerPoint
  • The written explanation (450 words)
  • Describe the creative idea/insights (150 words) –
    Research and data gathering
  • Describe the strategy (150 words)
    Target audience, media planning and approach
  • Describe the execution (150 words)
    Implementation, media channels and integration, timeline and scale
PR Competition

Teams will be required to create an innovative PR campaign in response to the brief given by the competition partner

Teams must submit:

  • 10 slide PowerPoint
  • The written submission (max 450 words)
  • Describe the creative idea (150 words)
    Potential for industry impact
  • Describe the strategy (150 words)
    Target audience, target media, PR planning, approach
  • Describe the execution (150 words)
    Implementation of PR activities, timeline, scale
Integrated Competition

Teams must create an integrated campaign built on an original idea/solution answering to the competition brief. At least three media channels, explaining how the different media channels answer the brief in a creative way.

  • A summary slide – visually summarise your campaign in 1 PDF Slide.
    This will be shown at the awards show if you are to win.
  • A minimum of three media channels must be used within the campaign
    (1 social media platform is considered as 1 media channel)
  • At least 1 piece of supporting material must be included in the PDF document and teams must explain how the campaign will be launched and executed
Marketers Competition
Teams will be required to present a creative and executable idea using their brand, and the services or products in their portfolio.
 
The idea and insights (150 words) along with the strategy and its justification (150 words) have to be described in terms of target audience, media planning and approach.

Eligibility

  • Teams must be employed in the advertising or communications business in a skill discipline relevant to their chosen competition (Client-side teams are subject to approval by Spikes Asia)
  • Teams must have at least one member fluent in English
  • Team members do not have to be from the same agency / company
  • Both team members need to be 31 years or younger (born on or after 31st Jan 1990)

Rules

  • Teams are not allowed to seek help from anyone outside of the team
  • Teams cannot mention their company in the submission or at any time during the online competition in the presence of the NGO / Partner and Jury (Does not apply to the Marketers competition)
  • Both team members must be present for the online competition briefing and judging
  • All work created as part of the competition remains the property of the competition organizer, Spikes Asia and the NGO / Partner
  • The ideas can be used by the competition organizer, Spikes Asia and the NGO / Partner as part of their marketing and advertising
  • No modification to the work is allowed after submission to the competition organizer

Entry Fee

RM 2000 per team
(1 team = 2 individuals)

PRIZES

Gold

Teams get to compete in APAC Young Spikes Competition 2022 

Young Spikes Malaysia 2021 Trophy and Winner certs

Recognition and coverage on marketingmagazine.com.my 

Silver

Young Spikes Malaysia 2021 Trophy and Winner certs

Recognition and coverage on marketingmagazine.com.my 

Bronze

Young Spikes Malaysia 2021 Trophy and Winner certs

Recognition and coverage on marketingmagazine.com.my 

SPONSORS

Official Association Partner

Organiser

CONTACT US

Address:
Sledgehammer Communications (M) Sdn Bhd 22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia.