In this podcast, Ian Chim shares his journey of building Ques, an innovative app designed primarily for students to better explore the cities they are in. The platform bridges the gap between users and local businesses by offering curated deals, activities, and experiences, while also helping brands attract and engage customers more effectively.
A standout feature of the app is its AI-powered capability, which allows users to effortlessly plan personalized itineraries, making city exploration more seamless and accessible.
Throughout the conversation, Ian reflects on the many hurdles and dead ends faced during the development of Ques. Despite these challenges, he emphasizes the importance of resilience and forward planning, highlighting how consistently thinking ahead played a key role in keeping the business moving forward.
Ian also discusses the importance of maintaining strong brand integrity. While the app offers a wide range of activities and collaborations, he notes that his team is highly selective about the clients and brands they work with. Their priority is to ensure that all partnerships are safe, reliable, and capable of delivering meaningful and quality experiences to users.
Listen to his story on The NexGen Show, a podcast hosted by Malaysian advertising veteran Prof. Harmandar Singh that shines the spotlight on rising talent in advertising, marketing, and media.
New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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