Big tech may dominate the headlines. But for young marketer Nurul Nadhirah, it’s not about the buzzwords. It is about making innovation make sense.
In Episode 38 of The NexGen Show, she shares how she has built a career translating complex technologies into immersive brand experiences that people can actually understand and engage with.
“I create spaces where those people can actually try technology like virtual reality or robotics,” she explains. “That’s how I explain what it does and how it can fit into their industry.”
Beyond brand engagement, Nadhirah highlights the growing educational value of experiential spaces. Universities, lecturers, and students regularly visit to explore emerging technologies and experience real-world applications.
“I often meet students who come to the experience centers I helped build to see the technology up close,” she shares. “The experience helps them reconfirm or even adjust their final year projects to fulfill a real problem that exists out there.”
Prior to building brand experiences, Nadhirah spent her early career in the fast-moving world of fintech. Entering the market when mobile payments were still unfamiliar, she recalls the challenge of shifting entrenched behaviours.
“Back then, not many people used their phones to pay,” she recalls. “The way you tell the story had to be convincing, because people didn’t think that paying with their phones was secure.”
Listen to her career journey in the latest episode of The NexGen Show, a Sunday evening podcast hosted by Malaysian advertising veteran Prof. Harmandar Singh.
New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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