From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry.
Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before most people figure out their second job.
“I was already excited to create when I was a student,” he shares. “So when I graduated, I didn’t want to waste time wondering what’s next. I knew what I wanted to do was to create.”
Now a senior art director with a few Kancils and Dragons under his belt, Chris is refreshingly honest about what that recognition means to him.
“For me, the real achievement is when you finish the work and it’s out there. That’s the award for me,” he says. “Sometimes I wonder, am I chasing awards or am I chasing good ideas? I would rather focus on good ideas, and if it wins an award, that’s a bonus.”
The episode also dives into a topic reshaping the industry: artificial intelligence. He recalls a snarky remark from a senior that stuck with him.
“If AI can replace you, then maybe you should be better,” he laughs. “As humans, you have a heart and a brain. AI can never replace that. So it’s up to you how much more you are learning and listening.”
Listen to these insights on the latest episode of The NexGen Show, a weekly podcast hosted by Prof. Harmandar Singh highlighting young talent in the industry.
New episodes weekly on Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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