While many new hires rush to shed the ‘junior’ title, Amni is embracing every moment of it.
“Being a junior allows me to explore so many things,” she explains. “I told my boss that I’m here to be a sponge and absorb as much knowledge as I can.”
In Episode 17 of The NexGen Show, advertising veteran Prof. Harmandar Singh sits down with junior strategic planner Amni Azhar for an insightful conversation about her experience as a junior, and the growth that comes from stepping outside your comfort zone.
“When I first started, I was so self-conscious about whether I was going to be a good planner,” she reminisces. “But then I realised, who cares if you suck? Being a junior is a process, and when you want to be great, you must first gain the experience.”
From lunching alone to building her self-confidence, Amni shares how she embraced every opportunity, from creative shoots to client pitches — often just by asking to be in the room.
Listen to her story in the latest episode of The NexGen Show. New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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