Four fifths of senior marketers around the world believe that creativity will be critical to [...]
After putting out its Media and Creative 100 lists, WARC is now releasing its first-ever [...]
New WARC forecast, a comprehensive conclusion from various analysis in 96 countries, suggests that total [...]
According to WARC‘s global advertising trends, the mobile market which is currently the second largest [...]
The growth of voice technology, improvements to measurement and the emergence of Amazon as an [...]
AVOD outpaces other paid media, with spend set to double to $47bn by 2023 Premium [...]
Martech market valued at USD$99.9 billion The global marketing technology market is now approaching USD$100 [...]
(marketingmagazine.com.my) – Warc, the global marketing intelligence service, has today released its IPA Effectiveness [...]
(marketingmagazine.com.my) –- Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable [...]
(Marketingmagazine.com.my) – Research reveals consumer engagement is the number one reason marketers use native advertising. Global [...]
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