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Tag Archives: shoes

This 17-year-old went from a high school dropout to sourcing USD$60,000 sneakers

Joe Franklin was just 12 years old when he got his start in the sneaker [...]

10
Jan
Adidas: Using creative narratives to build brand equity

It might make up a small proportion of the sportswear giant, but Adidas Outdoor is [...]

19
Jul
China’s homegrown running shoe brands chase global giants

China’s leading domestic sports shoe makers are ready to take on the world with their [...]

25
Jun
Adidas fails to protect its three-stripe motif in European court

Adidas has been unsuccessful in an attempt to expand its trademark three-stripe design in the [...]

20
Jun
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