With “The Emotional Trailer” McCann Worldgroup struck gold yet again at the APPIES Asia Pacific [...]
Cannes Lions announced on April 3rd that the annual Festival of Creativity will not take [...]
On 15 November, 35 inspiring marketers were celebrated for their outstanding achievements during the CMO [...]
Major companies around the world have recently removed the CMO title — McDonald’s global CMO [...]
Six years ago Bangladesh Brand Forum took the initiative of hosting Digital Marketing Summit and [...]
Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and [...]
Despite big spending on digital, brands still aren’t sure how to measure cross-channel campaigns. A [...]
JPMorgan Chase & Co. is adopting artificial intelligence that’s meant to improve what the financial-services firm [...]
According to a new study by Accenture which interviewed business leaders, Singapore is slated to [...]
Dentsu Aegis Network’s latest advertising spend forecast, based on data from 59 markets, predicts global growth [...]
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