Ad Spend Archives - MARKETING Magazine Asia

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Ad spend slides at The Star as print and radio revenue dips

Star Media Group posted a revenue of RM82.57 million during the first quarter of 2019 [...]

How to avoid wasteful marketing spend

According to research some USD$80 billion in digital marketing spend is wasted every year. It [...]

Internet ad spend forecast to drop 7.2% in 2019 amidst positive outlook

New WARC forecast, a comprehensive conclusion from various analysis in 96 countries, suggests that total [...]

APAC ad spend to hit US$8.1 bn surge: Dentsu Aegis

Dentsu Aegis forecasts improved ad spend for 2018 Dentsu Aegis Network’s latest Ad Spend Forecasts have [...]