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The Art of Data Storytelling by Dheeraj Raina

Speaker
Dheeraj Raina
Start
February 28, 2023 8:30 am
End
February 28, 2023 5:15 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor   View map
Phone
+603-7726 2588
Email
[email protected]
Website
https://hams.top/aods

RM1,650.00

The Art of Data Storytelling by Dheeraj Raina

APPROVED HRD CORP TRAINING PROGRAM NO 10001250422

We are living in a world of connected consumers and brands. This world is promising but is also complex to navigate.
There are so many choices for marketers to reach consumers yet each one of them comes with its own trade-offs. This course will provide a step by step training on how to build a compelling and effective strategy in a marketing world, that allows us to thrive in chaos

WHO SHOULD ATTEND

This programme is designed for advertising and marketing professionals to become better media, marketing and communication strategists and learn the art of data storytelling. Recommended for people seeking to learn the fundamentals of data science in advertising and marketing: Brand Marketing
& Communication Executives, Brand managers, Marketing managers, Planning & Research Executives, Account/Client Management Executives in advertising agencies, Planners in digital and media agencies

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Status

Schedule

8:30 am - Registration

9:00 am - Welcome & Introduction

9:30 am - Setting The Context

10:30 am - Coffee Break

10:45 am - Quick Exercise

11:00 am - Segmentation & Targeting

12:00 pm - Lunch Break & Networking

1:00 pm - Generating Insights From Data

2:30 pm - Coffee Break

2:45 pm - Case Study

3:15 pm - Market Opportunity Analysis

3:45 pm - Setting Strategic Media Priorities

4:45 pm - Q&A Session

5:15 pm - End of Workshop

Learning Outcome

Upon completion of the course, the participants would be able to:

  1. Understand the fundamentals of strategic planning
  2. Know the importance of setting up the right ambition and objectives for the brand
  3. Understand the process of generating insights and generating ideas from insights
  4. Understand the process of segmentation, targeting and setting the right strategic direction for the brand
  5. Understand the process of media planning and setting strategic media priorities

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