In an age where social media, virality and artificial intelligence are shaping consumers’perceptions about brands in real time, it is imperative for companies to create and establish healthy brands that are rooted in solving problems, make acquiring and retaining customers easier, and increase the value of the company. In this environment, Asian brands have come into their own, driving marketing innovation, creating their own codes and leveraging culture to win hearts and wallets.
This two-day long interactive program empowers participants to understand, analyze, formulate and sharpen their focus on strategic brand development, and create impactful marketing and communication strategies which help them achieve business goals.
Workshop Outline
DAY ONE
8:30 AM REGISTRATION & TEA / COFFEE
9:00 AM INTRODUCTION
11:00 AM TEA / COFFEE BREAK
11:30 AM DEFINING THE BRAND – PART ONE
12:30 PM LUNCH
1:30 PM DEFINING THE BRAND – PART TWO
3:00 PM FINDING AND ARTICULATING THE INSIGHT – PART ONE
3:30 PM TEA / COFFEE BREAK
3:45 PM FINDING AND ARTICULATING THE INSIGHT – PART TWO
5:30 PM OVERNIGHT EXERCISE AND DAY’S REFLECTIONS
DAY TWO
9:00 AM BUILDING THE CAMPAIGN
11:00 AM COFFEE / TEA BREAK
11:30 AM TEAM PRESENTATIONS
1:00 PM LUNCH
2:00 PM MAKING THE STRATEGY WORK
3:30 PM COFFEE / TEA BREAK
3:45 PM EVALUATING SUCCESS
5:30 PM WRAP UP, FEEDBACK AND LESSONS TO TAKE FORWARD
6:00 PM END
