WHO SHOULD ATTEND
-
Middle to Senior advertising, media and marketing professionals.
Download Workshop PDF
APPROVED HRD CORP TRAINING PROGRAM NO 10001327966
This event has passed
Power of Creative Thinking
Speaker
Start
September 20, 2023 8:30 am
End
September 20, 2023 5:30 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor
View map
Phone
+603-7726 2588
Email
Website
RM1,650.00
Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
WORKSHOP OVERVIEW
Learn how to identify the strengths and weaknesses of creative advertising work and find ways to make it work across platforms and markets.
METHODOLOGY
Lecture with examples, group-project work, collective evaluation.
WORKSHOP OBJECTIVE
To arm participants with the knowledge and skills to appreciate the power of creative thinking and become better judges of creative work.
KEY TAKEAWAYS
- Understand how creative thinking is used to solve marketing problems.
- Become a better judge of creative work and its potential.
- Easily distinguish between good and bad ideas, and save time and resources on conceptual development.
Download Workshop PDF
APPROVED HRD CORP TRAINING PROGRAM NO 10001327966
Out of stock