WHO SHOULD ATTEND
-
Middle to Senior advertising, media and marketing professionals.
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APPROVED HRD CORP TRAINING PROGRAM NO 10001335252
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Masterclass for Writers
Speaker
Start
August 28, 2024 8:15 am
End
August 28, 2024 6:00 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor
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Phone
+603-7726 2588
Email
Website
RM1,650.00
This course provides participants with opportunities to improve their creative thinking and copywriting skills to meet the demanding expectations of a highly competitive and evolving industry.
A full-day workshop for advertising, media and marketing professionals by Prof Harmandar Singh – author, award-winning copywriter, columnist, publisher, Award Shows and Conference organiser, humanitarian worker, anti-corruption activist…
INTRODUCTION:
Creativity can make or break a brand. This course provides participants with opportunities to improve their creative thinking and copywriting skills to meet the demanding expectations of a highly competitive industry.
METHODOLOGY:
Lectures, sharing, group work, evaluation.
WHO SHOULD ATTEND:
Middle to senior writers in advertising, media and marketing industry professionals.
KEY TAKEAWAYS:
•Learn about the power of copywriting from a seasoned writer.
• Discover the success and challenges copywriters face.
• Become a better writer and thinker for advertising campaigns.
• Participants can take away a better understanding of how to create a unique tone of voice for brands. They will also get a better appreciation of the fundamentals of good writing.
• The Copywriting Workshop is a hands-on, experiential workshop that traverses multiple media and explores the writing skills needed for cogent communication across multiple platforms.
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