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Investigative Data Science Workshop by Subhendu Mukherjee

Speaker
Subhendu Mukherjee Founder Director - The Tenth Floor
Start
July 28, 2022 8:30 am
End
July 28, 2022 5:30 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor   View map
Phone
+603-7726 2588
Email
[email protected]
Website
https://hams.top/idsworkshop

RM1,650.00

Investigative Data Science Workshop by Subhendu Mukherjee

APPROVED HRD CORP TRAINING PROGRAM NO 10001182231

The objectives for the session

To develop a data mindset

  • Establish comfort in working with data
  • Explore the power of data in precision marketingand building brand & product stories
  • Understanding of data varieties and theirshortcomings in creating innovative ideas
  • Establishing a common parlance for best in classcollaboration between data scientists, productscientists, business executives and idea leaders
  • Build an experimentation mindset

WHO SHOULD ATTEND

Marketing Communications professionals who value the power of big data and how it affects the destiny of brands:
Marketing Directors/Managers, A&P Managers, Media Specialists who develop brand strategies, Advertising & Digital marketing professionals.

Download the Workshop PDF

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Status

Schedule

8:30 am - Registration

9:00 am - Welcome & Introduction

9:15 am - Introduction to the Power of Data Mindset

9:30 am - Step 1 : Develop early suspicions with many free or cheap open data tools

10:30 am - Coffee Break

10:45 am - Step 2 : Gather Data

11:45 am - Step 3 : Organise the data

1:00 pm - Lunch Break & Networking

2:00 pm - Step 4 : Data visualisation

3:30 pm - Coffee Break

3:45 pm - Step 5 : Hypotheses building

5:00 pm - Q&A

5:30 pm - End of Workshop

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