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Introduction to Digital Marketing by Aaron Kwan (2 Day Workshop)

Speaker
Aaron Kwan
Start
March 15, 2023 8:30 am
End
March 16, 2023 5:15 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor   View map
Phone
+603-7726 2588
Email
[email protected]
Website
https://hams.top/digitalmarketing

RM3,000.00

Introduction to Digital Marketing by Aaron Kwan

APPROVED HRD CORP TRAINING PROGRAM NO 10001250422

Maximum Number of Participants – 35 Participants

In just a short time, the Covid-19 crisis has changed the way how the world has accelerated the adoption of digital technologies. Consumers have moved dramatically towards online channels, and companies and industries in return must respond swiftly. Consumers are better informed, more well-equipped online and more demanding.

Companies face challenges due to a lack in digital experience and skills. To stay competitive in the new business and economic environment requires new digital strategies and practices. This has resulted in organisations having to change their mind set towards digital adoption.

Both planning or executing a marketing plan, requires a drastic upscaling of skills and knowledge in digital marketing. Digital marketing professionals need to analyse the consumer behaviour and touchpoints rather than simply rely on gut feel. This will allow marketeers to better target and personalise the consumer experience to bring the consumer’s heart close to the product or services being offered.

This course will provide digital marketers with the key essentials to strategise and execute digital marketing plan in a consumer centric way.

Methodology

This course will utilise a combination of instructor-led presentations, case studies and group activities to help participants enhance their understanding of the concepts in digital marketing.

WHO SHOULD ATTEND

This programme is designed for anyone wishing to start a career as a digital marketing specialist or learn the skillsets of a digital marketing specialist.

Recommended for people seeking to learn the fundamentals of digital marketing.

Download the Workshop PDF

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Schedule

(Day 1) 8:30 am - Registration

(Day 1) 9:00 am - Welcome & Introduction

(Day 1) 9:30 am - Digital Strategy Ecosystem Introduction

(Day 1) 10:30 am - Coffee Break

(Day 1) 10:45 am - Digital Strategy Ecosystem Introduction (cont)

(Day 1) 1:00 pm - Lunch Break & Networking

(Day 1) 2:00 pm - Digital Business Framework

(Day 1) 3:30 pm - Coffee Break

(Day 1) 3:45 pm - Consumer Footprints

(Day 1) 4:45 pm - Q&A Session

(Day 1) 5:15 pm - End of Workshop (Day 1)

(Day 2) 8:30 am - Registration

(Day 2) 9:00 am - Review of Day 1

(Day 2) 9:30 am - Digital Marketing Strategy and Methodology

(Day 2) 10:30 am - Coffee Break

(Day 2) 10:45 am - Digital Marketing Strategy and Methodology (cont)

(Day 2) 11:30 am - Digital Marketing Execution

(Day 2) 1:00 pm - Lunch Break & Networking

(Day 2) 2:00 pm - Case Study

(Day 2) 3:30 pm - Coffee Break

(Day 2) 3:45 pm - Case Study (cont)

(Day 2) 4:30 pm - Case Study Presentation

(Day 1) 5:00 pm - Q&A / Discussion

(Day 2) 5:15 pm - End of Workshop (Day 2)

Learning Outcome

Upon completion of the course, the participants would be able to:

  1. Identify the digital strategy ecosystem
  2. Describe the key personas and their responsibilities in digital strategy ecosystem
  3. Apply the best practices on digital launch plan
  4. Classify the different phases of the audience journey
  5. List the different touchpoints and analyse the consumer behaviour
  6. Develop a marketing campaign plan based on the marketing funnel
  7. Measure right metrics and ROI for marketing campaign

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