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Data Science in Advertising & Marketing 101 by Dr Mark Chia

Speaker
Dr Mark Chia
Start
June 25, 2024 8:30 am
End
June 25, 2024 5:30 pm
Address
Eastin Hotel Petaling Jaya, 13, Jalan 16/11, Pusat Dagang Seksyen 16, Seksyen 16, 46350 Petaling Jaya, Selangor   View map
Phone
+603-7726 2588
Email
[email protected]
Website
https://hams.top/ds2024

RM1,650.00

This programme is designed for advertising and marketing professionals to gain the fundamentals of data science, how data science can be a powerful tool in analytics and decision-making. No data science experience required.

Recommended for people seeking to learn the fundamentals of
data science in advertising and marketing

  • ·  Brand Marketing & Communication Executives
  • ·  Planning & Research Executives

APPROVED HRD CORP TRAINING PROGRAM NO 10001188574

  • ·  Account/Client Management Executives in advertising agencies
  • ·  Planners & Buyers in digital and media agencies

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Status

Schedule

08:30 AM - Registration

09:00 AM - Welcome & Introduction

09:30 AM - Data Science Basics

10:30 AM - Coffee Break

10:45 AM - Advertising & Marketing Basics

12:00 PM - Lunch & Networking

01:00 PM - Analytics Processes

02:30 PM - Coffee Break

02:45 PM - Case Study

4:30 PM - Presentation – Case Study

5:00 PM - Q&A & Discussion

05:30 PM - Wrap Up

Course Overview

We live in a world where huge amounts of data is constantly being generated. Organisations need to embrace the data tsunami or risk being made irrelevant. With the advent of IR4.0, organisations need to leverage their data to drive business value and organisational effectiveness.

Due to advances in technology, the use of data science is making this possible. This involves using machines to automate tasks and emulate human behaviour in order to drive insights and solve problems.

Methodology

This course will utilise a combination of instructor-led presentations, case studies and quizzes to help participants enhance their understanding of the concepts in data science.

Learning Outcome

Upon completion of the course, the participants would be able to:

  1. Understand the fundamentals of data science
  2. Know the importance of data in deriving useful insights
  3. Know why data is important for decision making
  4. Use Excel as a tool for analytics

Download Workshop PDF

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