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 Bob Borchers – Innovation Guru
Apple's senior director of worldwide product marketing for the iPhone, now with Opus!
Five months ago. venture capital firm Opus Capital named Bob Borchers as a general partner. Borchers comes to Opus from Apple, Inc. where he served as senior director of Worldwide Product Marketing for the iPhone.
Bob had been in Apple since 2004 and as part of the original iPhone team, he was instrumental in the development, launch and global expansion of the revolutionary iPhone, iPhone OS, App Store and the recent launch of the iPhone 3GS. While at Apple he also led the Nike+iPod partnership, expanded the iPod accessory ecosystem, and forged relationships with every major auto company to provide iPod integration.
"The iPhone not only reinvented the mobile phone, it has created myriad new markets for applications and services," said Borchers. "I am thrilled to have the opportunity to work with entrepreneurs in accelerating the growth of these new markets as well as other emerging technology markets."
Prior to Apple, Borchers was vice president of marketing at FusionOne, a pioneer in creating and marketing mobility solutions. Borchers also spent six years at Nokia where he co-founded and served as vice president of sales and marketing for the Vertu business unit. Prior to his tenure at Vertu, Borchers held several senior-level marketing positions at Nokia where he successfully positioned the mobile phone as both a technology and lifestyle product. Before his career in the mobile industry, Borchers worked for Nike, Inc. in Beaverton, Oregon, where he led efforts in product and service personalization. He began his career doing research and development in prosthetics.
Borchers holds a Bachelors Degree in Mechanical Engineering from Stanford University and a Masters Degree from a joint program between the Massachusetts Institute of Technology and the Harvard Medical School in Health Sciences and Technology. He has more than 30 patents granted or pending.
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 Matt Sutton, Managing Director
Aktiv Digital
Matt was promoted from Head of Account Management to Managing Director from 2008 – 2010. He is responsible for all aspects of the business driving bottom line net contribution whilst guiding an aggressive and strategic expansion across the APAC market. He is a dynamic, motivated leader and strong team player; consistent over-achiever with over 10 years of proven experience in driving Aktiv Digital's business in Asia.
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 Christian Cadeo, Head of Brand Advertising
APAC for AdMob
As Head of Brand Advertising, APAC for AdMob, Christian is responsible for the development and evangelizing of the company’s leading position within the mobile advertising space in the Asia-Pacific market. Prior to joining AdMob, Christian was the Country Sales Manager for Singapore, Indonesia and Vietnam at Microsoft’s MSN and Windows Live business, where he was responsible for building the sales team and managing agency relationships.
Prior to Microsoft, Christian spent four years in Los Angeles and San Francisco with major media investment companies Mediaedge:cia, Initiative and Publicis. Christian holds a BA in Communications from the States.
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 Ian McKee, CEO
Vocanic Asia
Ian McKee is CEO and chief strategist for Vocanic, a company that specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth and Social Media campaigns for clients such as Heineken, StarHub, Discovery, Top Shop, Nokia, Symantec, Adobe and others. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 13 years. |
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 Roy Tan, Managing Director
Carat Media Malaysia
Roy graduated from the University of Western Australia with a Bachelors degree in Commerce majoring in Accounting and Finance.
His experience spanned across the information technology industry as well as interactive and full service local and international agencies and networks.
Roy held the position of the Chief Operating Officer in Sil Ad, managing brands such as Sony, Nissan, Lycos and adidas prior to Carat Malaysia.
Rediscovering his passion for media, he rejoined the Carat office in 2003. Before his promotion, Roy was the Managing Director for Carat Interactive. He handled BMW, Malayan Banking, Southern Lion, Philips, and Lam Soon. |
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 Andreas Vogiatzakis, Managing Director
OMG, Malaysia
Social Media the Age of Now - PDF>>
With exemplary achievements and contributions in the global and local business communities, Andreas was inducted in the International WHO’s WHO of Professionals in January 2009 and in the YPO (Young Presidents’ Organization) in January 2010.
As the MD of the Omnicom Media Group in Malaysia, Andreas oversees the overall operations for the award-winning OMD and PHD brands in the market. A true internationalist, he started his media career with DMB&B in New York and later managed JWT’s international clients in Greece for several years. In 1997 he set sail for Japan, establishing D’Arcy’s media department and restructuring Starcom to be the strongest international media independent. Later in Taiwan as the head of MindShare Group, he re-engineered the company enabling it to be the most acclaimed local media group. He later relocated to Malaysia, assuming his current role at the helm of Omnicom Media Group (OMG) in Malaysia.
Armed with strong media and management experiences spanning three continents and six countries, Andreas has elevated OMG to a highly desirable position in Malaysia. Under his leadership, OMD Malaysia has grown from strength to strength. The agency was conferred the Silver Award in 2008 and 2009 for Best Office of the Year in South East Asia – the only agency from Malaysia and the only media agency in South East Asia to win this highly coveted industry award.
Andreas currently serves as a council member of the Malaysian Media Association (MSA) and the Malaysian Digital Association (MDA) and has served on the Board of Directors of the European Chamber of Commerce in Malaysia (EUMCCI) as well as ABC (Audit Bureau of Circulation). He was the Media advisor of the AIESEC Student Organization Advisory Council, and a juror in the Malaysian Effie Awards in 2008 & 2009, as well as the MSA 2009 and 2010 Malaysia Media Awards.
Training being one of his favorite contributions to the industry, he has been organizing and conducting high rated media training sessions for various clients, the Advertising/Media industry as well as Universities locally and regionally. A much sought after industry speaker, Andreas has been invited to numerous industry talks and forums, and has received extensive publicity across the region.
Born and raised in rural Greece, Andreas grew up amongst olive groves and vineyards at the heart of the island of Crete in the Aegean Sea. He graduated with High Honors in Advertising and Marketing from the University of Florida and is married to Lisa, an American-Japanese and they have a five year old son, Alexi-Akito. An avid cigar aficionado, he always enjoys a good cigar with good company! |
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 Prashant Kumar, CEO
Mediabrands, Malaysia
(Universal McCann & Initiative)
Prashant has been a leading champion of Integrated Communications planning in the Asia-Pacific region.
Universal McCann Malaysia is a thought leader & business partner to a string of blue-chip clients including Coca-Cola, J&J, F&N, Proton, Telekom Malaysia, Dutch Lady, MasterCard, Taylor’s college etc.
Universal McCann has won a string of innovation awards including twice Grand prix winner & thrice Agency of the year runner-up in last 4 years & the only Cannes media lions & Festival of media finalist. Prashant also started the highly successful UM Consulting to offer marketing consultancy & ROI analytics to UM clients in Malaysia. He has also been pivotal to the agencies win of almost 100 million worth of new business in the last one year.
Before this role, he was heading Communication Planning for Asia-Pacific in Universal McCann, traveling extensively from Japan to China to India driving strategic creativity across the region and helping win a series of new business for the network. Having been part of several global task forces, he also helped develop UM’s Global Communication Planning agenda.
At the very start of his career, he founded a dot com company in 1999, but had to close down due to dotcom crash. He ended-up writing P&G’s first Digital Strategy in India. He is probably the only Google -certified search expert among Media Agency CEOs in Malaysia.
He has taught at leading ad & marketing schools in region: Indian Institute of Management, Bangalore; Institute of Advertising, Singapore; Mumbai University, Mudra Institute of Communcations, India etc.
He has also been the Guest Speaker at TN Sofres University, Asia Youth Conference, KL Brand Equity Conference, Telenor Asia Conference etc & was a Mentor at Media Magazine’s famed ‘Mediaworks’.
He chaired the Malaysian Media Awards 2009 & was recently elected as the Vice-President of Media Specialists Association. He has been widely quoted in the regional & Malaysian publications for his thought leadership in media marketing industry.
He was the first member of Malaysian Media Community & the only one from SE Asia to be invited to the much coveted Cannes Media Lions jury this year. At 33, he was also the youngest jury member. Prashant is a budding aviator & loves to take a sortie over the lush & breathtaking Malaysian countryside. He is also a proud father of a 2 year old son. |
 Ruben Eduardo Maislos, Founder & VP Business Development
Pudding Media
Ruben founded Pudding Media in 2006 with his brother Ariel. Since founding the company, Ruben has taken various positions, and is currently spearheading business development initiatives and marketing activity and is the driving force behind the company’s global expansion of operations.
A veteran in the realm of ad funding telephony services, he brings to Pudding Media the know-how accrued over a decade of working at DSPC and Intel, where he gained a wealth of experience in the realm of speech recognition and advanced mobile telephony coupled with extensive mobile marketing expertise. He has filed several patents in the field of mobile communications and holds a B.Sc. in Math and Computer Science. Ruben lives in Singapore, and takes an active roles in educating the APAC market by speaking at most digital advertising and the mobile events.
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 Ranganathan Somanathan
Ranga has 15 years of experience in advertising and research.
A SMG'er at heart, joined the company in 2002 in Malaysia leading research, strategic planning and the P&G AOR team. During this time, in addition to commissioning client specific research projects, was instrumental in deploying SMG's global tools & systems in Malaysia, such as MISER, Pathways, EventScope to name a few. In 2004 was
recognized by Media Magazine as a Top 10 Suit in Asia, for the holistic work done for Microsoft.
In 2005, was promoted and packed off to Indonesia as Managing Director of Starcom Indonesia. During his stint there, the operation grew by 40% and had a new business success rate of 75%. Client Delight (agency evaluation) scores on clients like P&G went up significantly during his time.
In early 2008, moved to Singapore as VP - Insights & Analytics, launching SMG's proprietary research - IntenTrack - a new measure of marketing accountability. Considered as a liquid talent by SMG management, was tasked to lead the Starcom P&G team in Japan since January 2009. In July 2009, he was promoted as CEO of SMG & Optimedia Malaysia. In the last 8 years with SMG, have worked across Malaysia, Indonesia, Singapore &
Japan, enriching both professional & personal life.
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 Robbie Hills General Manager, Asia Pacific
RockYou
Robbie Hills is recognized as one of the region’s most authoritative digital marketing experts.
On April 1st, 2010 he was appointed General Manager of RockYou APAC.
RockYou is the leading innovator, creator, and distributor of content on the social web.. The company provides customized, one-of-a-kind branding and promotional opportunities through its network of games and applications on social networking platforms like Facebook, MySpace, Bebo and hi5.
RockYou's advertising platform is the largest social media ad network.
Most recently he was the CEO of WPP’s Group M Search businesses across the Asia Pacific region.
His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond. He was also responsible for Australia’s largest third advertising network, which included websites for the AFL, NRL, Disney, Vogue magazine, travel.com.au and lastminute.com.au.
Hills is an Advisory Board Member for Ad:Tech Singapore and iMedia Brand and Agency Summits.
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 Henry Tan, COO Astro
Henry’s aim as COO of Astro is to deliver consistently good customer service and differentiated products, and to strengthen Astro's value proposition beyond best - in - class entertainment. Prior to current position, Henry was CEO of Group M for Malaysia and Singapore.
He led MindShare to winning Global Agency of the Year Award. A veteran in the media industry, Media Magazine named Henry the Asia Pacific National Agency Head of the Year.
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 LEE SMITH
CEO - Digital
OMG Asia Pacific
Lee Smith is the CEO of Digital for the Omnicom Media Group, Asia Pacific and is responsible for the company’s digital capabilities, strategic client management and operations for both the award-winning OMD and PHD brands across the Asia Pacific region.
Lee is a veteran from the digital marketing industry in Canada, where he was Managing Director at OMD for six years before joining Omnicom Media Group as regional head for Asia Pacific, sitting in the Singapore headquarters.
Lee has extensive experience with all digital platforms and is driving digital revenue growth in APAC via his passion for technology, platform thinking and consumer insights.
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 Pamela Yap
Director – New Media Business, New Business & Broadcast Service Sales, Astro
Pamela has over 15 years of Advertising, Marketing & New Media Business Management with successful track record in integrated & cross-platform Brand Building & Management experience across industries like Telecommunications, Technology, Banking, Fast Moving Consumer Goods & Leisure.
Prior to joining Astro-Digital Five Sdn Bhd, Pamela was the Digital Marketing Director for DraftFCB. She single-handedly built & managed a team of digital marketing professionals that created award-winning & results-driven digital work, rubbing off from her experience managing the Malaysian team @ AGENDA Asia - an international authority & leader in web portal management & digital marketing (part of the WPP group).
Before venturing into the Interactive Business, Pamela started her sales & marketing career at a tender age of 20, in the USA with a Fortune 500 company -Thomas Nelson Publishers PLC after obtaining two honors' degrees on scholarship: Bachelors of Business Administration (Marketing) and Bachelor of Science in Journalism (Advertising). Upon returning to Malaysia, she first worked for the Vision Four Media Group before being head-hunted to join McCann-Erickson Malaysia where she gained years of experience building successful brands locally and regionally.
Over the years, she has planned & executed regional integrated branding campaigns for MNCs such as LG Mobile Phones, Citibank, Standard Chartered Bank, Public Bank, Japan Tobacco (Formerly known as RJ Reynolds), Unilever, Guinness Anchor Berhad, Polaroid, Microsoft, Gateway Computers and Columbia/Disney Films. She also has vast experience building local brands including DiGi, Celcom, Telekom Malaysia & the Hong Leong Group.
She brings with her vast & deep insight on integrated marketing communication approaches, converging the new digital medium with traditional communications tools to add value and effectively strengthen client’s marketing efforts.
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 Angeli Beltran
Regional Senior Director, Dentsu Asia Digital Division
Angeli is the Regional Senior Director of the newly set up digital division of Dentsu Asia. In this role, Angeli is developing the digital business of Dentsu in Southeast Asia.
Prior to moving to Dentsu Asia, Angeli was the Managing Director of one of the Philippines’ most awarded and leading digital /CRM agencies, Dentsu Indio. Dentsu Indio’s clients include Canon, Honda, SM Group (the largest retail business in the Philippines), UNICEF, San Miguel Corporation, Johnson and Johnson.
She also was part of the team that set up the direct marketing unit of Ogilvy Manila. In her 7 years at OgilvyOne, Angeli won International DM Awards for work for Nestle, Unilever and Crown Asia.
Angeli also takes the helm in developing the digital marketing industry as the former Vice President of the Internet and Mobile Marketing Association of the Philippines, and currently, member of the Board of Advisors of the I Media Summit.
Angeli graduated with a B.S. in Management Engineering. She is a part time lecturer at the University of Asia and the Pacific and gives talks at several digital/CRM conferences. She has 16 years experience in direct marketing, CRM and digital marketing across categories of automotive, consumer electronics, FMCG, telecommunications, healthcare and retail
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