There’s a line buried deep in a Reuters report that should make every marketer, regulator and CEO sit up straight: Meta reportedly made RM75.8 billion from scam ads in 2024. Not from premium placements. Not from brand safety compliance. But from scam ads — fake investment schemes, fraudulent online stores,
There’s a curious irony in India’s latest tech controversy: a government-built cyber safety app meant to inspire trust ended up triggering a nationwide trust deficit. The plan was simple on paper. All new smartphones would come preloaded with Sanchar Saathi, a state-run cyber safety app that helps users verify handset
There’s a moment in every tech story when the surface news — a memo, a delay, a headline — belies a deeper shift beneath it. OpenAI’s newly declared “code red” isn’t just Silicon Valley drama. It’s an early signal of how 2026’s AI race will shape the tools, platforms and
An App Built for Emergencies. A Lesson Built for Marketers. If you’ve travelled recently, you’d know the modern Malaysian tourist packs two essentials: a passport and a phone. The Ministry of Foreign Affairs now wants to add a third — MyWorld Alert, an app designed to keep Malaysians safer abroad.
Across Malaysia and the region, companies are scrambling to catch the AI wave, convinced it will unlock growth, efficiency and competitive advantage. Yet a startling reality stands in the way. According to the MIT Nanda report released in July 2025, 95% of first-wave corporate AI pilots failed to scale. Entermind’s
In our pockets we all carry a device that has upgraded its mind 16 (Android OS) or 18 times (Apple iOS) in the past 18 years. These same mobile devices contain applications from Open AI, or Google, or Anthropic, or xAI or some other frontier models which are improving themselves
For the last three years, artificial intelligence has felt like a warehouse rave funded by venture capital and powered by H100 chips. Loud. Relentless. Blinding. Every agency pitch, every CMO townhall, every conference panel had the same soundtrack: AI will save us, scale us, replace us, or turn us into
For years, Malaysia’s digital economy story has been told as one of promise: good infrastructure, decent adoption, strong middle-class demand. Now, finally, it reads like performance. According to the newly released 10th edition of the e-Conomy SEA Report by Google, Temasek and Bain & Company, Malaysia is officially Southeast Asia’s
For most marketers under 40, the Google ads machine has always been the weather system. Not something you notice day to day — just something that determines whether campaigns rain conversions or dry up into spreadsheets of excuses. Now, for the first time in years, that system is under serious
There are media blunders, and then there are 21st-century media blunders — the kind that involve AI, a missed delete key, and an entire nation tut-tutting in the comments section. Pakistan’s leading English daily, Dawn, found itself in the global spotlight last week after an AI-generated line—yes, the kind ChatGPT
