Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
WORKSHOP OVERVIEW
Learn how to identify the strengths and weaknesses of creative advertising work and find ways to make it work across platforms and markets.
METHODOLOGY
Lecture with examples, group-project work, collective evaluation.
WORKSHOP OBJECTIVE
To arm participants with the knowledge and skills to appreciate the power of creative thinking and become better judges of creative work.
KEY TAKEAWAYS
Understand how creative thinking is used to solve marketing problems.
Become a better judge of creative work and its potential.
Easily distinguish between good and bad ideas, and save time and resources on conceptual development.
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