After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
25th October 2024
Eastin Hotel Kuala Lumpur
SPEAKERS + MODERATORS + PANELISTS
Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine
Harmandar Singh, or better known as Ham, has been in marketing and brand communications for almost 30 years. He has created almost 400 commercials and won over 50 local and international creative awards. Ham has been a Creative Director for as long as he can remember.. Even after leaving advertising, he applies creativity every day in his life.
Claudian Navin Stanislaus
President
Malaysian Advertisers Association
With over 25 years of experience in marketing communications, brand transformation, and media negotiation, seasoned strategist, innovator, and thought leader in the marketing industry across the ASEAN region.
Navin is a strong advocate for self-regulation in the region. He currently serves as a member of the Advertising Standards Advisory (ASA) of Malaysia.
He is also Vice Chairman of the Content Forum of Malaysia, a position he has held for two consecutive terms.
Eileen Ooi
CEO PHD APAC and President Malaysia Digital Association
With almost 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia.
Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions. Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.
Ranganathan Somanathan
CEO & Advisor, MY & SG - International
Publicis Media
Ranga is a celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance.
Recognised as a trusted advisor by clients and media partners, he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.
He believes the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins.
Sue-Anne Lim
Chief Executive Officer
Universal McCann Malaysia
Sue-Anne Lim is the CEO of Universal McCann (UM) Malaysia, where she is committed to driving media innovation and supporting brands in their growth and digital transformation efforts.
With over 21 years of experience in business growth and brand strategy, Sue-Anne is known for her ability to guide both multinational corporations and local disruptors through meaningful and sustainable transformation.
Sue-Anne is a passionate advocate for the responsible and ethical use of data and artificial intelligence, ensuring that innovation is pursued with a commitment to a fair and equitable digital future.
Maaz A. Khan
General Manager | Team Lead (Nestlé MY)
Mindshare Group
Maaz started his career in media 17 years ago and worked across geographies on various verticals such as FMCG, Automotive, F&B, Banking and Luxury. He has led media planning and operations for well-known advertisers like Nestlé, L’Oréal, Coca Cola, Nespresso, UBER, Adidas and Richemont.
He also has experience managing media investments at L'Oréal working on the client-side with additional remit for eCommerce acceleration.
He was also awarded 'Planner of the Year' by Malaysia Media Specialists Association in 2022 for his innovative campaigns and outstanding client partnership.
An IBM certified data science professional with good analytical and advertising tech stack domain knowledge.
Sailendra Kanagasundram
Founder & Managing Director
Visual Retale
Raja Jastina Adlina Raja Arshad
Vice President
Head of Astro Shaw & Malay Nusantara Business
Over her 13 years at Astro Shaw and Nusantara, Raja Jastina Adlina Raja Arshad has driven children’s educational content and the Astro Go Beyond campaign, which encouraged posting positive acts online.
Today she spearheads the studio, which has produced six of the all-time top ten highest-grossing Malaysian films.
Nizwani Shahar
CEO
Havas Malaysia
Nizwani Shahar, with over a decade of experience at Ogilvy Malaysia, including four years as their CEO, has consistently demonstrated her remarkable ability to build strong brands and effectively integrate businesses and capabilities.
She is also a passionate advocate for diversity, equity, and inclusivity, having successfully driven profitability and talent retention.
Darren Yuen
CEO
Initiative Malaysia
Darren has spent 30 years in the business, starting with Carat, followed by Reprise Digital and BPN Worldwide.
He now runs Initiative Malaysia - a full service global media agency built to grow brands through culture. They have a name for it: Cultural Velocity
Nisha Devina Roy
Managing Director
M&C Saatchi Malaysia
At the helm of M&C Saatchi Malaysia since July 2022, Nisha Devina Roy is an indomitable leader who accelerates innovation by fearlessly crossing boundaries.
Her mantra of “reading beyond the obvious” has emboldened her team to defy conventions, unleashing a torrent of creative solutions that have yielded stellar results.
With 14 years of extensive experience spanning diverse industries such as telecommunications, banking, fast-moving consumer goods, and automotive, brings a wealth of knowledge to the table.
Shereen Wong
Chief Growth Officer
Xamble
Shereen is a dynamic leader, renowned for her innovative thinking and strategic insights that have shaped the media advertising landscape. With over 20 years of experience, she has a unique ability to bridge the gap between creative vision and business objectives, driving impactful campaigns that resonate with audiences and deliver measurable results.
Her journey began in prestigious creative agencies, where she honed her skills in brand development and integrated marketing. As she transitioned to key roles with leading media organisations, including Astro, Media Prima, iProperty and Juwai-IQI, Shereen gained invaluable insights into the evolving media landscape, allowing her to craft strategies that leverage both traditional and digital platforms.
As Chief Marketing and Sales Officer at Media Mulia, she successfully launched the company during the pandemic, showcasing her resilience and innovative approach. Under her leadership, the business not only achieved profitability within its first year but also set new standards for audience engagement and brand storytelling
Narayan Murthy Ivaturi
Head of Adtech Business - INSEA
Moving Walls Group
With over 20 years of experience in Advertising, Media Planning, Media Sales, Business Development, Mobile and Ecommerce I have worked in both start-up ecosystems and MNC companies.
With initial experience in client servicing on FMCG brands and then the digital bug bit. Worked on creating websites, shortcodes, Google SEM and display. I specialize in both brand and performance campaigns on digital in various categories like travel, classifieds, jobs and real estate. Executed big budget sponsorship projects in cricket and key tentpole events. Expert in mobile business from user acquisition strategies (APP Installs), retention and CRM on mobile. Also worked on VAS campaigns for telcos and large campaigns with mobile Rich Media executions for brands.
In the new technology role currently working on Beacons, Integrated Mobile Marketing strategies, connecting physical and digital world with technology innovations like Surfaces and Wearables.
Commerce has been an integral part of the journey in connecting the user journey to the logical goal of purchase and I work with our existing clients on enabling E-commerce for their brands including working with big e-retailers in the region.
APPIES Malaysia 2024
Top Winning Media Campaigns
An exclusive video presentation of the Gold winning campaigns
- Best in Customer Experience - Mountain Dew and Etika Sdn Bhd, supported by Ampersand Advisory
- Best in Non-Food FMCG - Durex Malaysia, a project by Reckitt Benckiser, with Fishermen Integrated as their agency
- Best in Innovation - McDonald’s Malaysia and Leo Burnett Malaysia.
- Best in Govt/NGO category - Association of Banks Malaysia (ABM), executed by M&C Saatchi
- Best in AI - Media Prima Audio
- Best in Festive - Wipro UnzaMalaysia, with Mediabrands Content Studio & PHD Media Malaysia
- Best in Social - Resorts World Genting and executed by Naga DDB Tribal
- Best in B2B - CelcomDigi with Naga DDB Tribal & M&C Saatchi as their partner
CONFERENCE SCHEDULE
Schedule To Be Confirmed
| 08:30 |
Registration |
| 09:00 |
Welcome Remarks |
| 09:15 |
Keynote Address - The Turning Point!* |
| 10:00 |
Coffee Break / Networking |
| 10:30 |
Spotlight Sessions These are the trademark 15-mins Q&A sessions with a star speaker at our Conferences, spotlighting industryleaders with direct questions from MARKETING magazine and the audience (via Slido).
Random questions will be posed in a rapid-fire format to individual speakers, who will be bathed in one powerful spot light against the darkness of the hall. Delegates are advised to keep their note pads ready, as this banter is both fleeting and fascinating.
SPOTLIGHT SPEAKER 1 SPOTLIGHT SPEAKER 2 SPOTLIGHT SPEAKER 3 SPOTLIGHT SPEAKER 4
|
| 11:30 |
State of OOH in Malaysia Dive into the most exciting space in the Malaysian media scene and discover the power of PLAYDOOH. |
| 12:00 |
Beyond the Algorithm: AI, Empathy, and the Future of Marketing Integration In this session, "Beyond the Algorithm: AI, Empathy, and the Future of Marketing Integration," we’ll dive into how AI is evolving from merely predicting customer behavior to understanding their emotions. This shift—from intent-based targeting to emotionally-driven personalization—opens up a whole new world of possibilities for marketers. But with these opportunities come big ethical questions. How do we harness this power responsibly? Join us as we explore how conversational AI can transform campaign integration, build deeper trust, and create more meaningful connections with consumers in today’s fast-changing digital landscape. |
| 12:30 |
Lunch Break / Networking |
| 13:30 |
Future of Media or Digital? |
| 14:00 |
Pitch Play A series of eye-opening sessions to update you on some of the exciting things happening in advertising media
|
| 15:00 |
Coffee Break / Networking |
| 15:30 |
The Future of Advertising is Attention-First. But Are You Ready In today's cluttered media landscape, capturing consumer attention is more crucial than ever. The world is saturated with content, and attention is the ultimate commodity.
|
| 16:00 |
APPIES Malaysia 2024 Top Winning Media Campaigns An exclusive video presentation of the Gold winning campaigns
|
| 16:30 |
Closing Keynote - “One for All, All for One” Ranga is a celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance. Recognised as a trusted advisor by clients and media partners, he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC. He believes the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins. |
| 17:00 |
End of Conference
|
