After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
25th October 2024
Eastin Hotel Kuala Lumpur
SPEAKERS + MODERATORS + PANELISTS
* Speakers To Be Confirmed
Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine
Harmandar Singh, or better known as Ham, has been in marketing and brand communications for almost 30 years. He has created almost 400 commercials and won over 50 local and international creative awards. Ham has been a Creative Director for as long as he can remember.. Even after leaving advertising, he applies creativity every day in his life.
Ranganathan Somanathan
Co-Founder & Curator
RSquared Global Ventures
Ranganathan is a marketing and communication expert, with experience leading teams across Asia. As a proven leader, he grows business by enabling people to realize their potential with strategic guidance and mentoring.
Recognised as a trusted advisor by clients and media partners, Ranga has nurtured strong relationships with leadership amongst Agency, Media, and Advertiser ecosystems across the APAC region.
Sue-Anne Lim
Chief Executive Officer
Universal McCann Malaysia
Sue-Anne has a total of 20 years’ experience in designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, with experience spanning multiple verticals.
She has first-hand experience in post-merger cultural integration and raising business value for acquisition, and previously held roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and Dentsu Aegis Network.
* Chanchal Chakrabarty
Chief Executive Officer
GroupM Malaysia
Sailendra Kanagasundram
Founder & Managing Director
Visual Retale
* Eileen Ooi
CEO
Omnicom Media Group Malaysia
With almost 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia.
Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions. Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.
CONFERENCE SCHEDULE
Schedule To Be Confirmed
|
|
Registration |
|
|
Welcome Speech Prof. Harmandar Singh aka HAM - MARKETING MAGAZINE |
|
|
Keynote Address - State of the Nation The Malaysian Media Industry Chanchal Chakrabarty - CEO, GroupM Malaysia & President, Media Specialists Association |
|
|
Coffee Break / Networking |
|
|
Spotlight Sessions These are the popular 15-mins power Q&A sessions with each star speaker at our Conferences, spotlighting marketing leaders with direct questions from MARKETING magazine.
Random questions will be posed to the speakers who will answer in a rapid-fire format. Pass is an option. Delegates are advised to keep their note pads ready, as these quick exchanges are both fleeting and fascinating.
|
|
|
Cross-Platform Campaign Integration - Data and AI Sue-Anne Lim - CEO, Universal McCann Malaysia |
|
|
Lunch Break / Networking |
|
|
TBC |
|
|
Pitch Hour Sailendra Kanagasundram - Founder & Managing Director, Visual Retale |
|
Coffee Break / Networking |
|
|
Malaysia’s Top Winning Media Campaigns |
|
| Closing Keynote Ranganathan Somanathan - Co-Founder & Curator, RSquared Global Ventures |
|
|
|
End of Conference
|
|
|
|
|
|
