| 08.15am |
Registration & Coffee |
| 09.00am |
Welcome remarks by Organising Chairman
Prof. Harmandar Singh
Briefing and introduction of Moderation Panel
Head of Panel: Timothy Johnson - Senior VP of
Marketing, Product & Partnerships, INTI
International University & Colleges
Panelists:
Tom Hogg - Managing Director Malaysia
of Trade Indy
Malati Siniah - Roving Content Editor
|
| 09.10am |
What has changed, what has not and what
won’t change!
Tai Kam Leong – Head of Branding & Partnerships, Maxis
What makes the media industry in Malaysia tick? What trends to expect in 2018.
How are marketers managing with multiple media currencies and digital fraud.
What do clients look for in today’s media agency relationship and how does that reflect in the value exchange?
How unverified data can kill the industry if left in checked?
Who is responsible for the health of the media and marketing industry?
Is there a new business model for current media agencies? |
| 09.40am |
Audience-Powered Questions Session |
| 09.55am |
Spotlight Sessions: MARKETING
(15 mins rapid-fire Q&A with each speaker)
Panelists:
Prashant Kumar – Senior Partner,
ENTROPIA
Ranganathan Somanathan - CEO for
Malaysia & Singapore, Omnicom
Media Group
Sajith Sivanandan – MD & Region Head
Malaysia, Philippines, Vietnam & Emerging
Markets Google
Bala Pomaleh - CEO for Malaysia, IPG
Mediabrands |
| 11.00am |
Coffee Break |
11.20am |
Guest Speaker:
Ridhuan Sidek – Chief Digital & Marketing
Officer, Astro |
| 11.50am |
Audience-Powered Questions Session by |
| 12.10pm |
DIGITAL: Distraction or Disruption, the
battle for the Consumer’s headspace
Gaurav Bhasin – CEO, Mudah.my
Everybody is confused about the future. How
smart marketers are winning by ignoring the
noise made by digital and focusing on what
matters most. How disruption can produce
media zombies who rely on the buzz of
emerging technologies to stay in the game. How
clarity and change can co-exist. How Data can
empower marketers instead of disappointing
them. How AI, machine learning and
automation are driving the media business into
content deliverers. Will Influencer Marketing
change the game in 2018? |
| 12.45pm |
LUNCH |
| 01.20pm |
Welcome Back & Cannes Lions
Screening of Global Effective
Media Campaigns 2017 |
| 02.00pm |
Welcome Back |
| 02.10pm |
What it takes for media to thrive and for
marketers to prosper
Spencer Lee – Head of Commercial
AirAsia Berhad
How shrinking business margins will cripple the
media and marketing industry. Where does
media discounting stop when marketers
demand transparency? Can media agencies
sustain themselves without today’s big media
owners? Is survival a shared responsibility? Is
the marketer God? Are marketers ignoring the
mass market to their own detriment? How
content will dictate the success of the media
business. Who invests the most in media
ecosystem: agencies, marketers, or consumers? |
| 02.40pm |
Audience-Powered Questions Session by |
| 03.00pm |
Spotlight Sessions: MARKETING
(15 mins rapid-fire Q&A with each speaker)
Panelists:
Mohd Adam Wee Abdullah – – Group
Chief Marketing Officer, CIMB Group
Linda Hassan - Head of Marketing,
Malaysia & Singapore Domino’s
Santharuban Thurai Sundaram – Vice
President of Marketing, Etika Holdings
Lee Lim Meng - Marketing Director
L’Oréal Malaysia Sdn Bhd |
| 04.00pm |
Coffee Break |
04.30pm |
Guest Speaker:
Digital Transparency is not a Zero Sum Game
Damien Cummings – Chief Executive Officer Peoplewave,
Singapore
How digital transformation is shaping customer
journey mapping and pushing customer-
experience as the future of brand-building for
Unilever. How the Unilever Foundry will define
new business thinking for future brand growth.
What do current agency models need to
embrace to stay relevant for brands?
How will Artificial Intelligence change everything
we take for granted now. How doing good will
not change in the abyss of digital chaos?
|
| 05.00pm |
Audience-Powered Questions Session by |
| 05.30pm |
Learnings of the Day by Moderation Panel Head
Timothy Johnson |
| 06.00pm |
Close & Thank You. |
