Sime Darby Convention Centre | April 2 | MALAYSIAN MEDIA CONFERENCE 2012
| TIME | TOPIC | DETAILS / DESCRIPTION | ||||||
| 8.00am: | Registration and Welcome tea/coffee | |||||||
| 9.00am - 9.05am: | Introduction by Organising Chairman, Harmandar Singh | |||||||
| 9.05am - 9.30am: | Malaysian Onliners - what makes them tick and stick? | A study of user behaviour, key drivers of online behavior
relevant to the media planner. A scientific, and at times
anecdotal, presentation on the consumer who is now online.
by Rajesh Kumar - Deputy MD, TNS Research International Malaysia |
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| 9.30am-10.05am: | The Big Media Reality – Big Data Analysis in digital media planning for behavour targetting | Big Data is set to be a defining tech trend in 2012.
For the first time, marketers in control of their data and
can measure the collective impact of their marketing efforts
across all media channels from one platform. Focus has
turned to searching for trends, patterns and insights about
preferences and behaviors that might be buried in data.
by Roy Tan - Managing Director, Carat Media Malaysia |
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| 10.05am- 10.30am: | 2016: BEYOND THE HORIZON | The world has gone social. Marketing has gone social.
Influence has gone social. That’s not a surprise. Surprising
is the speed at which social technologies have changed the
way we live our lives. Beyond the Horizon explores what is
actually driving us and therefore what is driving technological
development. It paints a picture of society as well as the
marketing and advertising industry in 2016 and beyond. It
gives a perspective at how technology has brought us closer
together, even as geography has pushed us further apart,
and it details how a social approach to technology will
drastically alter institutions from government to gaming and
from media to marketing. by Andreas Vogiatzakis - Managing Director, OMD & PHD Malaysia |
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| 10.35am - 11.00am: | Coffee/Tea Networking break | |||||||
| 11.05am - 11.35am: | Confessions of a Digital Marketer: | Fans, fame and a lot of love! by Miguel Bernas - Director of Digital Marketing, SingTel |
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| 11.40am - 12.20pm: | Expanding the Ecosystem for a Video Explosion | As online video prepares to outpace all other media growth
and content stretches over multiple connected screens in
and out of the home, ever-changing consumer platforms
will cause a huge disruption to the advertising ecosystem.
Shifts in viewing habits and interaction capabilities will
fuel a cataclysmic change in buying, distributing, targeting
and measuring premium video content that will cause all
media stakeholders to rethink consumer engagement. Dean
Donaldson will explore the impact video poses from industry
challenges to business opportunities for marketers seeking to
navigate the evolution of three screens and beyond. by Dean Donaldson - Global Director of Media Innovation, MediaMind |
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| 12.25pm – 1.00pm: | POWERHOUSE PANEL DISCUSSION: Digital Dilemma: Will Digital replace Traditional Broadcast? |
The changing face of media throws up the question of how digital will play out.Pay TV has been digital since launch. It’s digital versus tower transmission/antenna channels. IPTV is digital. And free-to-air broadcasters (half the tv viewing population) are aggregating loads of content in view of broadcasting digital by 2015. Digital Malaysia. Cross-channel media planning - where does Digital figure? What’s the true value of branded entertainment, and how to execute on smart content development. Distinguished Panelists:
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| 1.00pm - 2.00pm: | LUNCH | |||||||
| 2.00pm - 2.05pm: | Morning Overview | |||||||
| 2.05pm - 2.25 pm: | Is gamification the next marketing edge? | by Pamela Yap - Digital Advisor, Dentsu Inc, Indonesia Real case study on iButterfly one of the most successful Mobile Augmented Reality apps from Japan. It is a gamified coupon services on Smartphones for BlackBerry, iPhone, iPad2 and Android devices. | ||||||
| 2.30pm- 3.40pm: | SIZZLING MEDIA PITCH HOUR | A rapid-fire state of the nation addresses by leading digital platforms players providing an up-to-the-minute update on their offerings and experiences, in 7-minute sessions each.
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| 3.45pm - 4.05pm | Coffee/Tea Networking break | |||||||
| 4.10pm- 4.35pm: | The Power of Mobile is finally here! | Mobile is a critical channel to be in as it impulsively influence
purchase with location mobile marketing or
as a mainstream media platform for marketers.
by KF Lai - Regional CEO , Buzzcity |
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| 4.40 - 5.05pm | Planning and Buying an online video campaign | Online video is a contagious phenomenon. Learn how to
chart Online and TV in the media mix and options on how to
take your TVC online - Features, Advantages, Benefits. Peek
into the future as find out if Online having TV for lunch? by Matt Sutton - CEO , Aktiv Digital |
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| 5.10 - 5.40pm: | POWERHOUSE PANEL DISCUSSION: Digital Dilemma: Media Planning in a Social World |
The magic and power of media ROI in Digital Planning Real Time Digital Media Planning - the new game changer? Cross-channel media planning - where does Digital figure? Creating the multiplier effect. Cross-media measurement? Are digital ROIs as great as traditional media for FMCGs? How to increase Online ADEX? Why are marketers hesitant? Is mass advertising now the same as Spam?
Distinguished Panelists:
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| 5.45pm: | Client Relationships & Experiences with Agencies in Malaysia | CREAM 2012 Awards presentation! | ||||||
| 6.00pm: | Close and Thank you. |
