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08:15 |
Registration & Coffee |
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09:00 |
Welcome by Organising Chairman Prof Harmandar Singh |
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09:15 |
Keynote Speaker
To stay professionally competitive, you need to equip yourself with the proper AI knowledge and tools. But where do you start? Emerging technologies thrive within a synergistic ecosystem of individual developments. These developments eventually converge into an integrated, functional system. So, before you start mining the power of AI, it's crucial to understand the fundamentals of grounding and leverage forces. Join Lucio Ribeiro in this conversation about innovation and essential AI. |
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10:00 - 12:00 |
Festival Breakout Sessions - 1 Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today. Each visit is a learning session. Get all your questions answered with our Booth Guide. |
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12:00 - 13:00 |
The AdvertiSingh Show. Stylised in a TV show format, Organising Chairman Prof Harmandar Singh will interview our VIP guests about the state of AI in their business. They are all CMOs of the Year:
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13:00 - 15:00 |
Festival Breakout Sessions - 2 Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today. Each visit is a learning session. Get all your questions answered with our Booth Guide. |
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15:00 - 16:00 |
AI vs ADLAND Will AI be the Grim Reaper of adland creativity? Or will adland’s creative force triumph over the hype of AI? Farrokh Madon puts AI to the ultimate test by pitting it against some of adland’s all-time greatest ads. Can AI be more humorous than the Old Spice Man? It’s time for the ultimate creative death match. Let the games begin. |
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16:00 - 17:00 |
Jia Wen Chuah - Head of Industry for CPG, Retail and Agency at Google Malaysia As economic uncertainty impacts consumer confidence, brands are challenged to navigate the ever-evolving complexities of today's consumers. Discover how brands can leverage AI and behavioral science to bridge the consumer confidence gap and unlock profitable growth. |
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Food and beverages will be available throughout the day at the buffet stations. |
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Artificial intelligence or AI refers to the ability of machines to copy functions that are mainly associated with humans, such as learning, analyzing information, drawing conclusions, making decisions, and others.
Companies use different variants of such applications, for example, for automated customer service, marketing process automation, automated sales, predictive analytics, etc.
Artificial Intelligence is the new and inevitable pervasive technology that will revolutionise marketing and processes that go beyond today’s benchmarks. ChatGPT, DALL-E, Midjourney are only the beginning of this wave to empower, optimise and collaborate in new ways.
Whether it replaces jobs, endanger our lives and social systems, it is still too early to tell. AI-powered marketing cloud that leverages advanced artificial intelligence and trillions of consumer signals make it easier for marketers to acquire, grow, and retain customers more efficiently.
One thing if for sure, AI allows personalisation on steroids.
Scientists say the use of AI is the future in the marketing and media industry, and doing business and marketing without AI will become impossible. The use AI in the formation of marketing strategies (segmentation, targeting, and positioning), research (data collection, market analysis, customer understanding), and campaigns (standardisation, personalisation, relationalisation) is staggering.
Scientists emphasise that the ability of artificial intelligence to perform analysis that is inaccessible to human thinking is one of its most revolutionary capabilities.
Learning and discovering the possibilities of AI is not the responsibility of the IT department anymore.
It is the new remit for marketing, advertising and media professionals whether they like or not.
This event can be the beginning of your journey into AI, which will change so fast all you need to do is keep an open mind in order to thrive and grow.
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