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Artificial intelligence or AI refers to the ability of machines to copy functions that are mainly associated with humans, such as learning, analyzing information, drawing conclusions, making decisions, and others.

Companies use different variants of such applications, for example, for automated customer service, marketing process automation, automated sales, predictive analytics, etc.

Artificial Intelligence is the new and inevitable pervasive technology that will revolutionise marketing and processes that go beyond today’s benchmarks. ChatGPT, DALL-E, Midjourney are only the beginning of this wave to empower, optimise and collaborate in new ways.

Whether it replaces jobs, endanger our lives and social systems, it is still too early to tell. AI-powered marketing cloud that leverages advanced artificial intelligence and trillions of consumer signals make it easier for marketers to acquire, grow, and retain customers more efficiently.

One thing if for sure, AI allows personalisation on steroids.


Scientists say the use of AI is the future in the marketing and media industry, and doing business and marketing without AI will become impossible. The use AI in the formation of marketing strategies (segmentation, targeting, and positioning), research (data collection, market analysis, customer understanding), and campaigns (standardisation, personalisation, relationalisation) is staggering.

Scientists emphasise that the ability of artificial intelligence to perform analysis that is inaccessible to human thinking is one of its most revolutionary capabilities.

Learning and discovering the possibilities of AI is not the responsibility of the IT department anymore.

It is the new remit for marketing, advertising and media professionals whether they like or not.

This event can be the beginning of your journey into AI, which will change so fast all you need to do is keep an open mind in order to thrive and grow.

Did you say what’s next?

Neuromarketing

KEYNOTE SPEAKERS

Lucio Ribeiro
Director @ Seven Network | Forbes Tech Columnist

Lucio Ribeiro is the Director of digital Marketing and Innovation at Seven Networks, Australia's number-one broadcaster. He is also a tech columnist at Forbes.

A pioneer in artificial intelligence applied to marketing and advertising, Lucio is one of Australia's most respected, awarded, and innovative digital executives.

Having been elected one of the most influential online marketers in the world by Marketing Today, he is an MIT graduate in artificial intelligence, former Director of Technology and Innovation at Optus, and the co-founder of the digital agency Online Circle Digital, which he sold in 2019.

He is also a scholar of The Marketing Academy and has lectured on digital marketing and AI at RMIT University and Deakin University.

Farrokh Madon
Chief Creative Officer APAC at Merkle B2B

In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. He has won Cannes Lions, a highly coveted D&AD Silver Nomination and the only Grand Prix in the history of the Effie Awards in Singapore.

Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. Farrokh is also a winner of the Creative Director Of The Year Award given by the Institute of Advertising Singapore, at its Hall Of Fame Awards. Farrokh has also written a novel. It briefly sat on the Top Sellers shelf of bookstores in Singapore.

Khairy Jamaluddin
Former Minister of Health, Malaysia

Khairy Jamaluddin or KJ, served as Minister of Health in the Barisan Nasional (BN) administration under former Prime Minister Ismail Sabri Yaakob from August 2021 to November 2022.

Alongside being a radio presenter for Hot FM, he hosts Keluar Sekejap with Shahril Hamdan, a podcast in which they discuss Malaysian politics and current affairs with a variety of guests.

KJ will share his take on how Malaysian media can embrace AI for the future, plus some juicy stuff never heard before.

Jia Wen Chuah
Head of Industry for CPG, Retail & Agency, Google Malaysia

Jia Wen is a digital and branding strategist with a passion for harnessing technology and media to empower brands. As the Head of Industry (CPG, Retail & Agency) and Malaysia Site Lead at Google Malaysia, she leads the charge in crafting comprehensive digital strategies for brands.

Her expertise lies in helping them connect and engage with their target audiences online by leveraging Google's cutting-edge AI-powered solutions.

Indhran Indhraseghar
Regional CEO, Robometic Inc.

Author of 2 books. Inventor of STORIFY, a positioning tool that has helped thousands of businesses transform their narratives into successful sales strategies. Invited to speak at Google Korea (covered by the Korean press). Featured interviews on TV5MONDE and BFM 98.9.

15+ years of experience driving consultative sales growth and leading high-performing global teams.

THE ADVERTSINGH SHOW

A super charged hour featuring Malaysia’s best marketers in rapid-fire 15-min sessions, dissecting their views and marketing plans on AI!

Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine

Datuk Lai Shu Wei
Chief Marketing & Sales Officer

Sime Darby Property

Linda Hassan
Group CMO (Malaysia, Singapore & Cambodia)
Domino's Pizza

 

Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Banking Group

Hassan Alsagoff
Regional Head of Loyalty & Marketing
Grab

MARKETING CONFERENCE

08:15

 

Registration & Coffee

09:00     

 

Welcome by Organising Chairman Prof Harmandar Singh

09:15

 

Keynote Speaker
Lucio Ribeiro - Director of Marketing Digital & Innovation Seven Network, Australia.


The AI race: Before getting the car, you need to learn to drive

To stay professionally competitive, you need to equip yourself with the proper AI knowledge and tools. But where do you start? Emerging technologies thrive within a synergistic ecosystem of individual developments.

These developments eventually converge into an integrated, functional system. So, before you start mining the power of AI, it's crucial to understand the fundamentals of grounding and leverage forces. Join Lucio Ribeiro in this conversation about innovation and essential AI.

10:00 - 12:00

 

Festival Breakout Sessions - 1

Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today.   

Each visit is a learning session. Get all your questions answered with our Booth Guide.

12:00 - 13:00

 

The AdvertiSingh Show.

Stylised in a TV show format, Organising Chairman Prof Harmandar Singh will interview our VIP guests about the state of AI in their business. They are all CMOs of the Year:

  • Datuk Lai Shu Wei - Chief Marketing & Sales Officer, Sime Darby Property. 
  • Linda Hassan - Group CMO (Malaysia, Singapore & Cambodia), Domino's Pizza. 
  • Abdul Sani Abdul Murad - Group Chief Marketing Officer, RHB Bank Berhad. 

13:00 - 15:00

 

Festival Breakout Sessions - 2

Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today.   

Each visit is a learning session. Get all your questions answered with our Booth Guide.

15:00 - 16:00

 

AI vs ADLAND
Farrokh Madon- Chief Creative Officer APAC, Merkle B2B

Will AI be the Grim Reaper of adland creativity?

Or will adland’s creative force triumph over the hype of AI?

Farrokh Madon puts AI to the ultimate test by pitting it against some of adland’s all-time greatest ads.

Can AI be more humorous than the Old Spice Man?
Can AI elicit more emotion than a Petronas Ad?
Can AI be more lip-smacking than the Mouldy Whopper?

It’s time for the ultimate creative death match. Let the games begin.

16:00 - 17:00

 

Jia Wen Chuah - Head of Industry for CPG, Retail and Agency at Google Malaysia

As economic uncertainty impacts consumer confidence, brands are challenged to navigate the ever-evolving complexities of today's consumers. Discover how brands can leverage AI and behavioral science to bridge the consumer confidence gap and unlock profitable growth. 

Food and beverages will be available throughout the day at the buffet stations.

08:15

 

Registration & Coffee

09:00     

 

Welcome & Opening Remarks

09:15

 

Embracing the Future: Media, Leadership and Technology in the age of AI.
Khairy Jamaluddin

Khairy Jamaluddin or KJ, served as Minister of Health in the Barisan Nasional (BN) administration under former Prime Minister Ismail Sabri Yaakob from August 2021 to November 2022. Alongside being a radio presenter for Hot FM, he hosts Keluar Sekejap with Shahril Hamdan, a podcast in which they discuss Malaysian politics and current affairs with a variety of guests. KJ will share his take on how Malaysian media can embrace AI for the future, plus some juicy stuff never heard before.

10:00 - 12:00

 

Festival Breakout Sessions - 4

Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today.   

Each visit is a learning session. Get all your questions answered with our Booth Guide.

12:00 - 13:00

 

WHAT’s NEXT?
Indhran Indhraseghar
Regional CEO, Robometic Inc.

Now that you have heard all the speakers and soaked in the event, what’s next for you?
What will become better for you when you go back to the offfice?
How will your business dive into AI with the low hanging fruits first.

All explained by AI pro, Prompt Engineer and Go-To-Market Strategist Indhran, who took less that an hour to write a book about it….

13:00 - 17:00

 

Festival Breakout Sessions - 5

Multiple customized presentations and sharing at all booths. Get up close on what’s the latest tech and developments propelling marketing today.   

Each visit is a learning session. Get all your questions answered with our Booth Guide.

17:00 - 17:30

 

The Ham Report Winners presentation – the Gold standard for agencies and marketers

The Ham Report Rankings come from 6 shows APPIES, Dragons, d’Awards, Media Specialists Association Awards, Effie Malaysia and the Kancil Awards. Only Gold winners from these shows are counted. Campaigns that win multiple Gold in the same show, or in the six shows in our rankings, are factored as ONE Gold win.

Gold winners in craft are not counted; this Report focuses on campaigns. Hence, agencies, campaigns and marketers are ranked. Leading Malaysian marketers helped develop the scoring algorithm based on which shows they consider the most prestigious and reflective of true marketing success.

See the all of winners, by downloading The Ham Report 2023 here.

17:30 - 18:30

 

After Party With Heineken

Food and beverages will be available throughout the day at the buffet stations.

MARKETING FESTIVAL

Explore the many booths and the brands that are driving AI: discover, learn, mingle and network. Enjoy the customised presentations that will deep dive into the possibilities of AI for you and your brands.

15th May

  • Session: Growth-Hacking with MarTech: Innovative AI-led Strategies to Engage, Convert, and Retain Customers for Life
  • Workshop: Transform Your Business in 15 minutes with Netcore
  • Session: Beyond the Hype: Real-World Use-Cases of Gen-AI in Marketing
  • Workshop: Transform Your Business in 15 minutes

16th May

  • Session: Growth-Hacking with MarTech: Innovative AI-led Strategies to Engage, Convert, and Retain Customers for Life
  • Workshop: Transform Your Business in 15 minutes with Netcore
  • Session: Beyond the Hype: Real-World Use-Cases of Gen-AI in Marketing
  • Workshop: Transform Your Business in 15 minutes
  • Digital Playground: Experience the Magic with Interactive DIY Demos

15th May

  • The Digital and Social Trends in Malaysia 2024
  • Taking Social Listening One Step Further with Consumer Intelligence
  • Complimentary Consultation and Lunch Networking Session
  • Unlock the Full Potential of Meltwater's AI Capabilities
  • Building reports that unlock the power of data driven decisions

16th May

  • The Digital and Social Trends in Malaysia 2024
  • Building reports that unlock the power of data driven decisions
  • Complimentary Consultation and Lunch Networking Session
  • Taking Social Listening One Step Further with Consumer Intelligence
  • Unlock the Full Potential of Meltwater's AI Capabilities

15th May & 16th May

  • Demystifying Gen AI: Unpacking Perceptions, Busting Myths and Unlocking Opportunities with AI

    In this talk we would explore consumer perceptions around Generative AI and talk about the opportunities and risks that AI represents for marketers. We would build a case for having the human in the loop i.e. HI + AI and share a perspective on how AI can be used to supercharge ideation

    Hosted by: Ajay Bangia - Ipsos IUU Global Scale Leader
  • Unlocking Growth: Innovative Strategies for Brand Communication & Consumer Insights

    This workshop delves into two critical areas for modern brands: harnessing social intelligence and crafting effective communication. Discover how AI can transform consumer data into actionable insights and explore the "misfit framework" for achieving breakthrough results. 

    Hosted by: Dex Yeoh, Associate Director, Ipsos Synthesio (Malaysia) & Kuan Sawu Fang, Country Lead, Creative Excellence (Malaysia)

AI PLAYROOM

Make this your SandBox as you explore all these AI tools and the wonders they  can do for you, across six areas:

PARTNERS

ORGANISER

OFFICIAL PARTNER

OFFICIAL PARTNER

OFFICIAL PARTNER

OFFICIAL PARTNER

OFFICIAL PARTNER

CREATIVE PARTNER

OOH PARTNER

OFFICIAL BEER SPONSOR

SUPPORTING PARTNER

CONTACT US

Address
Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia

Contact Points
Vishnu
+6012-327 0125
[email protected]

Ruby
+603-7726 2588
[email protected]