Brave and brilliant marketers deserve fame too.
The Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.
To recognize and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry. An eminent panel of industry leaders will decide on the winners: all criteria based on results.
This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.
Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.
This category recognises the marketer who understands all touch points and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.
It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.
This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.
The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers.
This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.
This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.
This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.
The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.
This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results.
This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.
There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.
This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.
This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
The award will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!
CEO
DiGi
Founder and Executive Director
Crescer Sdn Bhd
Chairman
SAMENTA
Executive Director
AMVPLUS Advisory Sdn Bhd
Venturer & Growth Catalyst,
Former CEO of MDEC
Founding Chairman of Global Brand Forum
The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the economic health of the company, people and brand. How engagement and impact working together gets results.
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a changing work environment.
Breakthrough marketing is far more effective than traditional marketing. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
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