RM1,200 (per head) + 6% GST
RM1,100 (Group Discount of 3 pax above) + 6% GST

HRDF Claimable: SBL Biasa
JUNE 14, 2012 8.30am - 5.30pm
MATRADE Exhibition & Convention Centre
Menara Matrade, Jalan Khidmat Usaha Off
Jalan Duta, 50480 Kuala Lumpur
Contact Ruby at +603 7726 2588
or email here >>

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Dato'Seri Syed Zainal Abidin
Group Managing Director
Proton Holdings Berhad


Dato' Sri Haji Syed Zainal Abidin B Syed Mohamed Tahir was appointed PROTON’s Group Managing Director on 1 January 2006.

Dato' Sri Syed Zainal also sits on the Boards of various subsidiaries within the PROTON Group of companies.

After graduating with a Bachelor of Science in Engineering from the University of Maryland, USA Dato' Sri Syed Zainal Abidin began his career as a Project Engineer with Petronas Gas Sdn Bhd in 1987. Thereafter he joined Petroliam Nasional Berhad in 1992 as the Senior Executive of Corporate Planning & International Business Development. Dato' Sri Syed Zainal then left to join HICOM Holdings Berhad in 1995, where he assumed various senior positions in the company.

Dato' Sri Syed Zainal Abidin was appointed Senior General Manager of PERODUA in 1999. In 2002 he was appointed Executive Director of PERODUA Auto Corporation Sdn Bhd and subsequently promoted to Deputy Managing Director in October 2005.

In April 2010, Dato' Sri Syed Zainal Abidin was named "International Business Leader in the Automotive Sector" by the Middle-East Business Leadership Summit Awards in Dubai for his strong leadership qualities in steering PROTON to becoming a leading regional and global brand with an increasing presence in the Middle East. Shortly after in May 2010, Dato' Sri Syed Zainal Abidin received the "Masterclass Bumiputra CEO of the Year" award at the 2nd Malaysia Business Leadership Awards in recognition of his outstanding contribution to the development of a pool of entrepreneurs, engineers and skilled workers in Malaysia.

In July 2011, Dato' Sri Syed Zainal Abidin clinched the prestigious "Global Leadership Award in Automotive Sector" at the Global Leadership Awards 2011. The award was granted to Dato’ Sri Syed Zainal Abidin by the Leaders International, a high profile business magazine as a token of his relentless efforts to ready PROTON for a new regional and global chapter, from both a product and strategic perspective.

More recently , Dato' Sri Syed Zainal was awarded 2011 – BrandLaureate Brand Icon Leadership Award 2011, Unreserved Man of the Year Award for the Unreserved Magazine in Dec 2011 and Outstanding American Alumnus Award (American Universities Alumni Malaysia) in March 2012.

Dato' Seri Shazalli Ramly
CEO, Celcom Axiata
Shazalli had earlier left his mark in the fast moving consumer goods industry, with Lever Brothers (1987 – 1993), followed by the Malaysian Tobacco Company (MTC) and British American Tobacco (BAT) (1993 – 1996) both in Malaysia and the United Kingdom. He also served as ASTRO’s Marketing Director for two years where he pioneered the launch of ASTRO digital satellite services in Malaysia.

Shazalli, graduated from Universiti Teknologi MARA Perlis in 1982, holds a Bachelor of Science (Marketing) from Indiana University, Bloomington, Indiana, USA and an MBA from St. Louis University, Missouri, USA. Shazalli is currently director of several companies which include Celcom; C-Mobile Sdn Bhd; Celcom Mobile Sdn Bhd and Technology Resources Industries Berhad. He is also a board member of the Kuala Lumpur Business Club and Yayasan Kebajikan Negara Malaysia.

A marketing purist at heart, through his leadership a new branded customer service was formed which brought Celcom to achieving prestigious awards Silver Medal for Best Contact Centre in Asia Pacific 2009; a double reward by Frost & Sullivan for Mobile Data Service Provider and Mobile Service Provider of the year, two years in a row as well as the much coveted Service Provider of the Year in 2009. In 2010, once again Celcom was awarded with the two awards, and an additional award as Broadband Service Provider of the Year. Celcom was also ranked the No.1 Most Valuable Telco Brand in 2008 and 2009. In Jan 2010, Celcom Biz, a brand for the Enterprise segment, was awarded the Best Brand for the mobile telecommunications category at The BrandLaureate SMEs Masters Awards 2009.

Rahul Colaco
MD, Dutch Lady Milk Industries

Rahul Colaco is currently the Managing Director of Dutch Lady Milk Industries Berhad since April 2012, having been recently promoted from the Marketing Director role which he held since Dec 2009.

Rahul started his career in India as an Auditor with KPMG. Keen to move into a more consumer centric business, he joined Hindustan Unilever India in 1996, where he worked in finance and supply chain functions in the home & personal care division. In 2003 he completed his MBA at IMD, a leading international Business school in Lausanne, Switzerland.

Subsequently he rejoined Unilever in Europe where he spent another 6 years, but this time in regional Marketing roles across the Foods & Icecream divisions. While working in the Netherlands he came across Friesland Campina, one of the world’s largest dairy cooperatives, and the parent company of Dutch Lady. He chose to take up the Marketing role at Dutch Lady, as he wanted to return to Asia (where all the action is!), and what better place than Truly Asia. Rahul has two young boys and is a racket sport enthusiast. His wife, who also hails from India, is a chartered accountant.

Craig Briggs
MD, Asia-Pacific Brandimage - Desgrippes & LAGA, HK

Prior to leading Brandimage Desgrippes & Laga, Craig was Executive Vice President for McCann Worldgroup in Tokyo.

During his 16 years in McCann, he worked on many brands including J&J, Nestlé, Chevrolet, Deutsche Bank, American Express, Dunlop Sports and Northwestern Bank. In the mid-1990s, Craig served for 5 years as Worldwide Account Director for Cathay Pacific Airways, based in Hong Kong.

Today, he travels the world evangelising how brands can propel economies and are true engines of growth.





Fiona Liao
Director of Brand Communications, Prudential Assurance Malaysia Berhad
Fiona Liao is the Brand & Communications Director for Prudential Assurance Malaysia Berhad. Her role is to develop, implement and monitor brand communication strategy and activities to support the company’s sustained drive to be the Number 1 life insurer in Malaysia.

Fiona has been instrumental in building the Prudential brand through innovative advertising, brand building and revenue generation activities.

In her Back employment with DHL as the Communications Manager, Fiona lead the Communications team to numerous local and regional marketing award wins.

Fiona brings with her over 10 years of marketing and communications experience spanning the finance, education and hospitality industries and has been a guest speaker at various regional seminars and conferences. Her education Background includes a Masters in Business Administration from Hawaii Pacific University majoring in Marketing.

Barry Ooi
President, Marketing Research Society of Malaysia

Barry is the MD of Kadence International M’sia. He’s also the President of the Marketing Research Society of Malaysia. He has about 20 years of working experience in marketing research, sales and marketing and brand management. Barry has also held senior management and leadership roles. He was with The Nielsen company for 14 years. His tenure with Nielsen includes:

  • Director of Customised Research; covering U&A studies, brand equity measurement and tracking, concept test andd customer satisfaction studies.
  • Nielsen Asia Pacific – Executive Director, Winning Brands; he spent 2½ years as its Asia Pacific Regional Director for Winning Brands, a brand equity measurement tool.
  • Nielsen Malaysia – Executive Director, Retail Measurement; he heads the Retail Measurement Services business unit for more than three years.

Barry’s research experience also includes focus group moderation and in-depth discussions with middle, senior level company executives and C-suite executives. He has an MBA from Southern Cross University, Australia.

Goh Shu Fen
Chairman Asia Pacific Marketing Congress
Goh Shu Fen is a Founder and Principal of global consultancy, R3 has worked with worldwide brands since 2002 to drive marketing effectiveness and efficiency on local, regional and global scales. R3 has offices and talent based in Beijing, Shanghai, Singapore, New York and Chicago.

From 2010, 40-yearold Chicago-based consulting firm, Jones Lundin Beals, and R3 in Asia merged to form R3:JLB, serving global marketers such as GM, SC Johnson, Microsoft, Walmart and Levi’s. She has over a decade of advertising and marketing experience at Ogilvy and M&C Saatchi.

Based in Singapore, she works closely with clients like Visa, Johnson & Johnson and Coca-Cola. Most recently, she led the global creative review for Singapore Airlines.

Tan Thiam Hock
Founder, Alliance Cosmetics Group
Tan Thiam Hock served as CEO, Founder and Managing Director of Alliance Cosmetics until recently. Calling himself the ‘Lipstick Salesman’ he was a brand custodian of Silkygirl, Stage and SG Men and distributor for Avene, Elancyl and Revlon.

He does not like talking about himself and prefers to air his wisdom in his weekly column in the StarBiz paper. One of his many feats include launching Silky Girl, a line of budget cosmetics targeted at 18 to 25-year-olds, which in a little over two years shot to No 1 in Malaysia in terms of sales in the mass-market colour cosmetics category worth an estimated more than RM4 billion, according to Euromonitor International.

Many in the industry said he was foolish to start Silky Girl, but the rest, as they say, is now history.

Kevin Mackin
Marketing Manager, IBM Marketing Solutions (EMM), Growth Markets Unit
Kevin has been a professional marketeer for more than 20 years with a primary background in online product marketing and product management. He spent the early days of the internet leading a software development team in Silicon Valley and went on to become eBusiness and Finance Industry Marketing Director for Compaq worldwide. Returning home to Australia in 2000 as Managing Director of WebEx in Asia Pacific, Kevin established the business to become a profitable and well recognised online business communication tool.

From 2008, Kevin leveraged his experience to build the marketing optimization service, Coremetrics, into Asia Pacific – working with many of the more advanced online marketing companies in the region. Since the acquisition of Coremetrics by IBM, Kevin has taken on a marketing role for IBM’s new marketing solution suite, known as Enterprise Marketing Management (EMM), across the major growth markets around the world.

He is a Fellow of the Australian Institute of Management (FAIM), and Member of the Australian Marketing Institute (AMAMI) and a Certified Practicing Marketer (CPM).

Ahmad Izham Omar
COO, Media Prima Television Networks
Before Izham was appointed COO of Media Prima Television Networks overseeing TV3, ntv7, 8TV and TV9, he created a powerful Malaysian TV brand for 8TV, breaking-even in 18 months and receiving global recognition for creative excellence. He was also promoted to Chief Executive Officer of Primeworks Studios, Malaysia’s leading content company, specializing in movies, television programs, animation and more.

From 2005 to 2010, Izham was Media Prima’s Head Of Radio, where he launched Malaysia’s top radio stations Hot FM, Fly FM and One FM, three household names in the radio industry.

In 2009 and 2010, he was also the CEO of Alt Media, leading the broadcasting industry’s foray into new media AND launched a worldclass video portal called tonton.

Well-known for his music ventures, Izham started his career with the legendary multiple award-winning Positive Tone record label in 1994. Izham has been awarded Most Promising Entrepreneur Award by Enterprise Asia and the Lifetime Achievement Award by VIMA (Voice of Independent Music Awards) for his contribution to music.

Henry Tan
COO, Astro
Henry Tan, Chief Operating Officer of Astro leads content creation and management including sports content, branding and marketing, new product innovation, and airtime sales.

Under his leadership, Astro introduced a number of firsts – the nation’s first HD and the region’s 3D broadcast; global benchmarksetting Astro First, a theatre-window Pay Per View movie service; innovative approach to education with 360-degree on-air, on-ground and on-line Kampus Astro and exam channel Tutor TV, to name a few. Henry is a strong proponent of local content including the development of local sports.

Dr Wong Lai Sum





Eric Chong
President, Branding Association of Malaysia
When Eric Chong was young, he was brought up in a Chinese-speaking family. He was an unmotivated student who had no interest in studying in general. As a child, he particularly hated English because he regarded the language as difficult and unnecessary. As a result, he was unable to speak a word of the English language, even as a teenager.

His parents tried one last thing to salvage the boy’s future. His father took a loan and sent him off to Singapore to continue his high school education. Not only was Eric held back for two years, he was the constant subject of mockery and humiliation in class by his Singaporean classmates and teachers for being unable to speak a word of English.

One day, an angry teacher yelled at him “Which kampung are you from? Why can’t you speak a word of English?” That was the turning point of his life. Though Eric was lazy and unmotivated as a learner, he was patriotic. He was extremely upset that he brought shame to his country. He decided to turn over a new leaf. He vowed to master English within one year. It took him the first three months to memorize the Oxford dictionary. He became one of the top students in his school and a champion English public speaker within a year. He has never looked back since then.

After completing his tertiary education in the United States, Eric decided to start a company to help English learners who struggled with the language. He used his learning experience and told them that “If Eric can, so can you!” Thousands upon thousands of English learners in Malaysia came to Erican to experience the unique learning system and culture that Erican had to offer. Erican soon became one of the largest English learning network in Malaysia, with a success rate of helping more than 150,000 learners to excel in the language since its inception 20 years ago.

Ranganathan Somanathan
President, Media Specialist Association (MSA)
Ranga has 15 years of experience in advertising and research. A SMG’er at heart, joined the company in 2002 in Malaysia leading research, strategic planning and the P&G AOR team. During this time, in addition to commissioning client specific research projects, was instrumental in deploying SMG’s global tools & systems in Malaysia, such as MISER, Pathways, EventScope to name a few. In 2004 was recognized by Media Magazine as a Top 10 Suit in Asia, for the holistic work done for Microsoft.

In 2005, was promoted and packed off to Indonesia as Managing Director of Starcom Indonesia. During his stint there, the operation grew by 40% and had a new business success rate of 75%. Client Delight (agency evaluation) scores on clients like P&G went up significantly during his time.

In early 2008, moved to Singapore as VP - Insights & Analytics, launching SMG’s proprietary research - IntenTrack - a new measure of marketing accountability. Considered as a liquid talent by SMG management, was tasked to lead the Starcom P&G team in Japan since January 2009.

In July 2009, he was promoted as CEO of SMG & Optimedia Malaysia. In the last 8 years with SMG, have worked across Malaysia, Indonesia, Singapore & Japan, enriching both professional & personal life.






John D.Chacko
Director, Group Marketing & Branding, Proton Holdings
John Doody Chacko currently holds the position of Director, Group Marketing, Branding & Motorsports of Proton Holdings Berhad. A graduate in Management Studies from the University of Waikato in New Zealand, Chacko is a recognized Senior Marketing and Commercial leader who have over 25 years of global marketing experience and has worked with multinational branded FMCG corporations like Kraft and Coca Cola across Australia, New Zealand, UK, Africa, Middle East, Latin America and Asia.

He began his career in brand management when he joined Rothmans in 1992. He then moved to Alex Harvey Industries (AHI) and later at Prestige Group before joining Pampas Frozen Foods and Kraft Foods in Australia in 1992 as Marketing Director.

In 1998, Chacko started his global career with The Coca-Cola Company and was assigned to lead the company’s marketing in multi-country divisions as Division Marketing Director based in London, Venezuela, Thailand, Morocco, and Egypt. He last served the company in Hong Kong as Group Director Marketing for the Coca-Cola Asia Pacific McDonald’s division.

Chacko returned to Malaysia in early 2011 as part of the Returning Expert Program and his dream was to become part of a Malaysian iconic establishment, leveraging on his global marketing and commercial experience to make a difference.

Amirullah Haji Abdullah, PMP
Executive Chairman of Al-Meswak Mu’min Sdn Bhd
Amir is a lawyer by training and has served the banking and finance sector for 25 years. His last corporate position was the Vice-President-Islamic Banking of the largest financial institution in Malaysia. His previous positions include the Vice President-Branches / Operation as well as Islamic Banking.

He is the current Technical and Strategic Advisor to a Muslim-based NGO and was the Charter Member of the Malay-Arab Business Council, Malaysia. His forte is in the areas of Islamic Banking and Finance, Marketing, Strategic Planning, Total Performance Optimization and Human Capital Development and his expertise is sought after by his clients in the Middle East, North Africa and ASEAN.

He is also a Council member of a USbased consulting entity specializing in Total performance optimization, And sits on the Board of several successful manufacturing concerns specializing in the area of Halal products in the Pharmaceutical, Halal Cosmetics and Personal Care sector.

An avid writer, Amir has also acted as Subject matter expert for authors on Islamic Banking and Finance and has written and published manuals on Investment Banking and Islamic Banking & Finance for selected Banking institutions in Malaysia.

He has presented intellectual papers in international conferences and participated in discussions in both local and foreign media. He is currently active with the halal livestock industry and business in North Africa. He has also been awarded the Darjah Paduka Mahkota Perak (PMP) by His Highness, The Sultan of Perak in 2002

SK Wong
Advisor, QSR Brands
SK Wong has probably seen the development of more brands than most marketing communications practitioners in Malaysia and across the region. For over 23 years, he helmed the marketing strategies for all the brands under KFC Holdings Malaysia Berhad, QSR Brands Berhad, Pizza Hut and Ayamas Food Corp.

An unassuming person with a tower of experience, he now serves as an Advisor and Consultant to KFC Holdings Malaysia Berhad and QSR Brands Berhad after retiring from full-time responsibilities as President. KFC Holdings operates over 640 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India and 27 RasaMas restaurants in Malaysia and Brunei.

QSR Brands Bhd is principally involved in the operation of Pizza Hut chain of restaurants in Malaysia and Singapore, KFC chain of restaurants in Malaysia, Singapore and Brunei, Ayamas chain of restaurants and Kedai Ayamas convenience food stores nationwide.