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ADMISSION FEE
RM1,200 (per head) + 6% GST RM1,100 (Group Discount of 3 pax above) + 6% GST HRDF Claimable: SBL Biasa
DATE / TIME
JUNE 14, 2012 8.30am - 5.30pm VENUE MATRADE Exhibition & Convention Centre Menara Matrade, Jalan Khidmat Usaha Off Jalan Duta, 50480 Kuala Lumpur
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Contact Ruby at +603 7726 2588 or email here >> For Online Booking Click here >>  |
 Dato'Seri Syed Zainal Abidin Group Managing Director Proton Holdings Berhad POWERING MALAYSIAN BRANDS TO GLOBAL FAME Dato' Sri Haji Syed Zainal Abidin B Syed Mohamed Tahir was appointed PROTON’s Group Managing Director on 1 January 2006.
Dato' Sri Syed Zainal also sits on the Boards of various subsidiaries within the PROTON Group of companies.
After graduating with a Bachelor of Science in Engineering from the University of Maryland, USA Dato' Sri Syed Zainal Abidin began his career as a Project Engineer with Petronas Gas Sdn Bhd in 1987. Thereafter he joined Petroliam Nasional Berhad in 1992 as the Senior Executive of Corporate Planning & International Business Development. Dato' Sri Syed Zainal then left to join HICOM Holdings Berhad in 1995, where he assumed various senior positions in the company. Dato' Sri Syed Zainal Abidin was appointed Senior General Manager of PERODUA in 1999. In 2002 he was appointed Executive Director of PERODUA Auto Corporation Sdn Bhd and subsequently promoted to Deputy Managing Director in October 2005. In April 2010, Dato' Sri Syed Zainal Abidin was named "International Business Leader in the Automotive Sector" by the Middle-East Business Leadership Summit Awards in Dubai for his strong leadership qualities in steering PROTON to becoming a leading regional and global brand with an increasing presence in the Middle East. Shortly after in May 2010, Dato' Sri Syed Zainal Abidin received the "Masterclass Bumiputra CEO of the Year" award at the 2nd Malaysia Business Leadership Awards in recognition of his outstanding contribution to the development of a pool of entrepreneurs, engineers and skilled workers in Malaysia. In July 2011, Dato' Sri Syed Zainal Abidin clinched the prestigious "Global Leadership Award in Automotive Sector" at the Global Leadership Awards 2011. The award was granted to Dato’ Sri Syed Zainal Abidin by the Leaders International, a high profile business magazine as a token of his relentless efforts to ready PROTON for a new regional and global chapter, from both a product and strategic perspective. More recently , Dato' Sri Syed Zainal was awarded 2011 – BrandLaureate Brand Icon Leadership Award 2011, Unreserved Man of the Year Award for the Unreserved Magazine in Dec 2011 and Outstanding American Alumnus Award (American Universities Alumni Malaysia) in March 2012.  Dato' Seri Shazalli Ramly CEO, Celcom Axiata MARKETING MARKETING
Shazalli had earlier left his mark in the fast moving consumer goods industry,
with Lever Brothers (1987 – 1993), followed by the Malaysian Tobacco
Company (MTC) and British American Tobacco (BAT) (1993 – 1996)
both in Malaysia and the United Kingdom. He also served as ASTRO’s
Marketing Director for two years where he pioneered the launch of ASTRO
digital satellite services in Malaysia.
Shazalli, graduated from Universiti Teknologi MARA Perlis in 1982, holds a Bachelor of Science (Marketing) from Indiana University, Bloomington, Indiana, USA and an MBA from St. Louis University, Missouri, USA. Shazalli is currently director of several companies which include Celcom; C-Mobile Sdn Bhd; Celcom Mobile Sdn Bhd and Technology Resources Industries Berhad. He is also a board member of the Kuala Lumpur Business Club and Yayasan Kebajikan Negara Malaysia. A marketing purist at heart, through his leadership a new branded customer service was formed which brought Celcom to achieving prestigious awards Silver Medal for Best Contact Centre in Asia Pacific 2009; a double reward by Frost & Sullivan for Mobile Data Service Provider and Mobile Service Provider of the year, two years in a row as well as the much coveted Service Provider of the Year in 2009. In 2010, once again Celcom was awarded with the two awards, and an additional award as Broadband Service Provider of the Year. Celcom was also ranked the No.1 Most Valuable Telco Brand in 2008 and 2009. In Jan 2010, Celcom Biz, a brand for the Enterprise segment, was awarded the Best Brand for the mobile telecommunications category at The BrandLaureate SMEs Masters Awards 2009.  Rahul Colaco MD, Dutch Lady Milk Industries FROM CMO TO CEO Rahul Colaco is currently the Managing Director of Dutch Lady Milk Industries Berhad since April 2012, having been recently promoted from the Marketing Director role which he held since Dec 2009.
Rahul started his career in India as an Auditor with KPMG. Keen to move into a more consumer centric business, he joined Hindustan Unilever India in 1996, where he worked in finance and supply chain functions in the home & personal care division. In 2003 he completed his MBA at IMD, a leading international Business school in Lausanne, Switzerland.
Subsequently he rejoined Unilever in Europe where he spent another 6 years, but this time in regional Marketing roles across the Foods & Icecream divisions. While working in the Netherlands he came across Friesland Campina, one of the world’s largest dairy cooperatives, and the parent company of Dutch Lady. He chose to take up the Marketing role at Dutch Lady, as he wanted to return to Asia (where all the action is!), and what better place than Truly Asia. Rahul has two young boys and is a racket sport enthusiast. His wife, who also hails from India, is a chartered accountant.  Craig Briggs MD, Asia-Pacific Brandimage - Desgrippes & LAGA, HK DESIGN IS THE BEST WAY TO BUILD BRANDS Prior to leading Brandimage Desgrippes & Laga, Craig was Executive Vice President for McCann Worldgroup in Tokyo.
 Fiona Liao Director of Brand Communications, Prudential Assurance Malaysia Berhad MARKETING STRATEGY IN ACTION!
Fiona Liao is the Brand & Communications Director for Prudential Assurance Malaysia
Berhad. Her role is to develop, implement
and monitor brand communication strategy
and activities to support the company’s
sustained drive to be the Number 1 life
insurer in Malaysia.
Fiona has been instrumental in building the Prudential brand through innovative advertising, brand building and revenue generation activities. In her Back employment with DHL as the Communications Manager, Fiona lead the Communications team to numerous local and regional marketing award wins. Fiona brings with her over 10 years of marketing and communications experience spanning the finance, education and hospitality industries and has been a guest speaker at various regional seminars and conferences. Her education Background includes a Masters in Business Administration from Hawaii Pacific University majoring in Marketing.  Barry Ooi President, Marketing Research Society of Malaysia HOW MARKETING RESEARCH CAN HELP THE CMO Barry is the MD of Kadence International M’sia. He’s also the President of the Marketing Research Society of Malaysia. He has about 20 years of working experience in marketing research, sales and marketing and brand management. Barry has also held senior management and leadership roles. He was with The Nielsen company for 14 years. His tenure with Nielsen includes:
Barry’s research experience also includes focus group moderation and in-depth discussions with middle, senior level company executives and C-suite executives. He has an MBA from Southern Cross University, Australia.  Goh Shu Fen Chairman Asia Pacific Marketing Congress AWARD WINNING MARKETING CASE STUDIES FROM ACROSS ASIA PACIFIC
Goh Shu Fen is a Founder and Principal
of global consultancy, R3 has worked
with worldwide brands since 2002 to drive
marketing effectiveness and efficiency on local,
regional and global scales. R3 has offices and
talent based in Beijing, Shanghai, Singapore,
New York and Chicago.
From 2010, 40-yearold Chicago-based consulting firm, Jones Lundin Beals, and R3 in Asia merged to form R3:JLB, serving global marketers such as GM, SC Johnson, Microsoft, Walmart and Levi’s. She has over a decade of advertising and marketing experience at Ogilvy and M&C Saatchi. Based in Singapore, she works closely with clients like Visa, Johnson & Johnson and Coca-Cola. Most recently, she led the global creative review for Singapore Airlines.  Tan Thiam Hock Founder, Alliance Cosmetics Group LIFE LESSONS FROM A MARKETING MAVERICK
Tan Thiam Hock served as CEO, Founder
and Managing Director of Alliance Cosmetics
until recently. Calling himself the ‘Lipstick
Salesman’ he was a brand custodian of Silkygirl,
Stage and SG Men and distributor for Avene,
Elancyl and Revlon.
He does not like talking about himself and prefers to air his wisdom in his weekly column in the StarBiz paper. One of his many feats include launching Silky Girl, a line of budget cosmetics targeted at 18 to 25-year-olds, which in a little over two years shot to No 1 in Malaysia in terms of sales in the mass-market colour cosmetics category worth an estimated more than RM4 billion, according to Euromonitor International. Many in the industry said he was foolish to start Silky Girl, but the rest, as they say, is now history.  Kevin Mackin Marketing Manager, IBM Marketing Solutions (EMM), Growth Markets Unit BRINGING SCIENCE TO THE ART OF MARKETING
Kevin has been a professional marketeer
for more than 20 years with a primary
background in online product marketing
and product management. He spent the
early days of the internet leading a software
development team in Silicon Valley and went
on to become eBusiness and Finance Industry
Marketing Director for Compaq worldwide.
Returning home to Australia in 2000 as
Managing Director of WebEx in Asia Pacific,
Kevin established the business to become a
profitable and well recognised online business
communication tool.
From 2008, Kevin leveraged his experience to build the marketing optimization service, Coremetrics, into Asia Pacific – working with many of the more advanced online marketing companies in the region. Since the acquisition of Coremetrics by IBM, Kevin has taken on a marketing role for IBM’s new marketing solution suite, known as Enterprise Marketing Management (EMM), across the major growth markets around the world. He is a Fellow of the Australian Institute of Management (FAIM), and Member of the Australian Marketing Institute (AMAMI) and a Certified Practicing Marketer (CPM).  Ahmad Izham Omar COO, Media Prima Television Networks Panel Discussion: THE CHANGING DYNAMICS OF THE CMO ROLE IN THE BOARDROOM
Before Izham was appointed COO of Media
Prima Television Networks overseeing TV3,
ntv7, 8TV and TV9, he created a powerful
Malaysian TV brand for 8TV, breaking-even
in 18 months and receiving global recognition
for creative excellence. He was also promoted
to Chief Executive Officer of Primeworks
Studios, Malaysia’s leading content company,
specializing in movies, television programs,
animation and more.
From 2005 to 2010, Izham was Media Prima’s Head Of Radio, where he launched Malaysia’s top radio stations Hot FM, Fly FM and One FM, three household names in the radio industry. In 2009 and 2010, he was also the CEO of Alt Media, leading the broadcasting industry’s foray into new media AND launched a worldclass video portal called tonton. Well-known for his music ventures, Izham started his career with the legendary multiple award-winning Positive Tone record label in 1994. Izham has been awarded Most Promising Entrepreneur Award by Enterprise Asia and the Lifetime Achievement Award by VIMA (Voice of Independent Music Awards) for his contribution to music.  Henry Tan COO, Astro Panel Discussion: BRINGING MARKETING BACK TO THE BOARDROOM
Henry Tan, Chief Operating Officer of Astro leads content creation and management including sports content, branding and marketing, new product innovation, and airtime sales.
Under his leadership, Astro introduced a number of firsts – the nation’s first HD and the region’s 3D broadcast; global benchmarksetting Astro First, a theatre-window Pay Per View movie service; innovative approach to education with 360-degree on-air, on-ground and on-line Kampus Astro and exam channel Tutor TV, to name a few. Henry is a strong proponent of local content including the development of local sports.  Dr Wong Lai Sum CEO, MATRADE Panel Discussion: THE CHANGING DYNAMICS OF THE CMO ROLE IN THE BOARDROOM
 Eric Chong President, Branding Association of Malaysia Panel Discussion: BRINGING MARKETING BACK TO THE BOARDROOM
When Eric Chong was young, he was brought
up in a Chinese-speaking family. He was an
unmotivated student who had no interest in
studying in general. As a child, he particularly
hated English because he regarded the
language as difficult and unnecessary. As a
result, he was unable to speak a word of the
English language, even as a teenager.
His parents tried one last thing to salvage the boy’s future. His father took a loan and sent him off to Singapore to continue his high school education. Not only was Eric held back for two years, he was the constant subject of mockery and humiliation in class by his Singaporean classmates and teachers for being unable to speak a word of English. One day, an angry teacher yelled at him “Which kampung are you from? Why can’t you speak a word of English?” That was the turning point of his life. Though Eric was lazy and unmotivated as a learner, he was patriotic. He was extremely upset that he brought shame to his country. He decided to turn over a new leaf. He vowed to master English within one year. It took him the first three months to memorize the Oxford dictionary. He became one of the top students in his school and a champion English public speaker within a year. He has never looked back since then. After completing his tertiary education in the United States, Eric decided to start a company to help English learners who struggled with the language. He used his learning experience and told them that “If Eric can, so can you!” Thousands upon thousands of English learners in Malaysia came to Erican to experience the unique learning system and culture that Erican had to offer. Erican soon became one of the largest English learning network in Malaysia, with a success rate of helping more than 150,000 learners to excel in the language since its inception 20 years ago.  Ranganathan Somanathan President, Media Specialist Association (MSA) Panel Discussion: THE CHANGING DYNAMICS OF THE CMO ROLE IN THE BOARDROOM
Ranga has 15 years of experience in
advertising and research.
A SMG’er at heart, joined the company in
2002 in Malaysia leading research, strategic
planning and the P&G AOR team. During
this time, in addition to commissioning client
specific research projects, was instrumental
in deploying SMG’s global tools & systems
in Malaysia, such as MISER, Pathways,
EventScope to name a few. In 2004 was
recognized by Media Magazine as a Top 10
Suit in Asia, for the holistic work done for
Microsoft.
In 2005, was promoted and packed off to Indonesia as Managing Director of Starcom Indonesia. During his stint there, the operation grew by 40% and had a new business success rate of 75%. Client Delight (agency evaluation) scores on clients like P&G went up significantly during his time. In early 2008, moved to Singapore as VP - Insights & Analytics, launching SMG’s proprietary research - IntenTrack - a new measure of marketing accountability. Considered as a liquid talent by SMG management, was tasked to lead the Starcom P&G team in Japan since January 2009. In July 2009, he was promoted as CEO of SMG & Optimedia Malaysia. In the last 8 years with SMG, have worked across Malaysia, Indonesia, Singapore & Japan, enriching both professional & personal life.
 John D.Chacko Director, Group Marketing & Branding, Proton Holdings Panel Discussion: BRINGING MARKETING BACK TO THE BOARDROOM
John Doody Chacko currently holds the
position of Director, Group Marketing,
Branding & Motorsports of Proton Holdings
Berhad. A graduate in Management Studies
from the University of Waikato in New
Zealand, Chacko is a recognized Senior
Marketing and Commercial leader who have
over 25 years of global marketing experience
and has worked with multinational branded
FMCG corporations like Kraft and Coca Cola
across Australia, New Zealand, UK, Africa,
Middle East, Latin America and Asia.
He began his career in brand management when he joined Rothmans in 1992. He then moved to Alex Harvey Industries (AHI) and later at Prestige Group before joining Pampas Frozen Foods and Kraft Foods in Australia in 1992 as Marketing Director. In 1998, Chacko started his global career with The Coca-Cola Company and was assigned to lead the company’s marketing in multi-country divisions as Division Marketing Director based in London, Venezuela, Thailand, Morocco, and Egypt. He last served the company in Hong Kong as Group Director Marketing for the Coca-Cola Asia Pacific McDonald’s division. Chacko returned to Malaysia in early 2011 as part of the Returning Expert Program and his dream was to become part of a Malaysian iconic establishment, leveraging on his global marketing and commercial experience to make a difference.  Amirullah Haji Abdullah, PMP Executive Chairman of Al-Meswak Mu’min Sdn Bhd Panel Discussion: THE CHANGING DYNAMICS OF THE CMO ROLE IN THE BOARDROOM
Amir is a lawyer by training and has
served the banking and finance sector for
25 years. His last corporate position was
the Vice-President-Islamic Banking of the
largest financial institution in Malaysia.
His previous positions include the Vice
President-Branches / Operation as well as
Islamic Banking.
He is the current Technical and Strategic Advisor to a Muslim-based NGO and was the Charter Member of the Malay-Arab Business Council, Malaysia. His forte is in the areas of Islamic Banking and Finance, Marketing, Strategic Planning, Total Performance Optimization and Human Capital Development and his expertise is sought after by his clients in the Middle East, North Africa and ASEAN. He is also a Council member of a USbased consulting entity specializing in Total performance optimization, And sits on the Board of several successful manufacturing concerns specializing in the area of Halal products in the Pharmaceutical, Halal Cosmetics and Personal Care sector. An avid writer, Amir has also acted as Subject matter expert for authors on Islamic Banking and Finance and has written and published manuals on Investment Banking and Islamic Banking & Finance for selected Banking institutions in Malaysia. He has presented intellectual papers in international conferences and participated in discussions in both local and foreign media. He is currently active with the halal livestock industry and business in North Africa. He has also been awarded the Darjah Paduka Mahkota Perak (PMP) by His Highness, The Sultan of Perak in 2002  SK Wong Advisor, QSR Brands Panel Discussion: THE CHANGING DYNAMICS OF THE CMO ROLE IN THE BOARDROOM
SK Wong has probably seen the development
of more brands than most marketing
communications practitioners in Malaysia and
across the region. For over 23 years, he helmed
the marketing strategies for all the brands
under KFC Holdings Malaysia Berhad, QSR
Brands Berhad, Pizza Hut and Ayamas Food
Corp.
An unassuming person with a tower of experience, he now serves as an Advisor and Consultant to KFC Holdings Malaysia Berhad and QSR Brands Berhad after retiring from full-time responsibilities as President. KFC Holdings operates over 640 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India and 27 RasaMas restaurants in Malaysia and Brunei. QSR Brands Bhd is principally involved in the operation of Pizza Hut chain of restaurants in Malaysia and Singapore, KFC chain of restaurants in Malaysia, Singapore and Brunei, Ayamas chain of restaurants and Kedai Ayamas convenience food stores nationwide.  |
 
 
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