Young Spikes PR Competition

Teams of PR professionals craft a PR strategy that connects with the organisations’ brand value, engages with the public and builds relations with relevant stakeholders. 

The Young Spikes PR Competition gives teams of young professionals just two days to develop a PR strategy that boosts awareness. This is a chance for young talent to exhibit their original ideas in the PR sphere and make a name for themselves in the region’s creative communication community.

Want to get involved?

The two-person teams work to a brief presented by a charity or non-profit organisation, whose name, objectives, strategies and target audience will remain secret until the briefing session.
Please refer full rules and regulations here.

Deliverables

Teams will be required to create an innovative PR campaign in response to the brief given by the competition partner.

Teams must submit:

  • 10 slide PowerPoint
  • The written submission (max 450 words)
  • Describe the creative idea (150 words) Potential for industry impact
  • Describe the strategy (150 words) Target audience, target media, PR planning, approach
  • Describe the execution (150 words) Implementation of PR activities, timeline, scale

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