Last week we shared the exciting news of Carlsberg Malaysia’s limited edition ‘Champions’ packaging which finally made it to the shelves at the beginning of August.
Following the launch of the packaging that had Liverpool fans rushing to stores, the brewer is giving more reasons for football fans to celebrate with the jaw-dropping grand prize of a signed Liverpool FC jersey to be won with purchases of Probably the Best Beer in the World.
A very limited number of official jerseys will be up for grabs in Malaysia, personally signed by members of the Premier League Champions team which any true fan knows, is a priceless memorabilia when you have waited patiently for 30 years for an astounding league win.
Carlsberg Malaysia is making it easy for fans to win in three simple steps of “Buy, Scan & Win” whenever they enjoy Carlsberg Danish Pilsner or Carlsberg Smooth Draught. Consumers only have to submit their proof of purchase through a scanned QR code and immediately be eligible for prizes.
Apart from the jersey, the other highly-collectible prizes are a Liverpool FC Champions Set consisting of two 500ml cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, a special-edition Carlsberg stem glass with the Liverpool FC crest, delivered in a collector’s box commemorating Liverpool FC’s Premier League win.
The chance to win a signed jersey is exclusively for purchases at hypermarkets, supermarkets and convenience stores. When fans purchase RM30 and above worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, they can scan the QR code displayed at the point of purchase, and upload their receipt to be in the running to win a signed jersey and Liverpool FC Champions Set every week between 1 August to 13 September. Fortunately, an additional 110 winners every week will receive the Liverpool FC Champions Set.
Online shoppers are not excluded either as every purchase of RM188 and above on Carlsberg’s official store on Shopee, including a carton of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, will come with a Liverpool FC Champions Set.
Of all the Carlsberg markets globally, only Malaysia will enjoy a special version of Carlsberg Smooth Draught with a mirrored red, white and silver look, complementing the all-red Carlsberg Danish Pilsner Champions packaging as a collectible set.