The legend that brought back the Thomas Cup to Malaysia after 25 years.
(Marketingmagazine.com.my) – Seven Seas Malaysia together with Saatchi & Saatchi Malaysia recently released a three-part video in collaboration with Malaysia’s iconic badminton player, Foo Kok Keong, an athlete well known for his fighting spirit.
Part 1: The Fighting Person
The collaboration was initiated to promote the brand’s latest product Nutri-Trio, designed for overall health and wellbeing, especially for those pursuing an active lifestyle despite their age.
A badminton legend who epitomised the ‘Never Say Die’ spirit, Foo Kok Keong never gave up despite the challenges in front of him.
Part 2: The Hardest Times
The three-part video follows Foo Kok Keong from his boyhood days to the time he was part of the Malaysian badminton team that brought back the elusive Thomas Cup after 25 years.
Group Account Director Gavin Teoh shared, “The health supplement category is challenging because there’s parity in every sense of the word. The opportunity was in Seven Seas being the first brand to debunk that which people perceive as natural progression – the older you are, the harder it is to continue doing what you love.”
“With the introduction of this campaign, we wanted to show that Foo Kok Keong isn’t just a national icon, but his story and life can be an inspiration for everyone who still want to live their lives actively. Reinforcing Seven Seas’ philosophy that age is just a number.”
Part 3: The Dream, Fulfilled
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Albern Murty – CEO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
For details, contact Ruby on 03-77262588, [email protected]
Download event PDF here
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