TNG Digital Sdn Bhd, a joint-venture between Touch ‘n Go Sdn. Bhd. (TNGSB) and Ant Financial has appointed Zeno Malaysia as its agency of record for public relations and social media.
This follows a competitive pitch in June 2018 involving four agencies.
The appointment is for an initial six-month period, where Zeno will lead the development of the overall communications direction and strategy of TNG Digital’s public relations and social media programmes in its quest to launch and lead the cashless revolution through the Touch ‘n Go App, its e-wallet service here in Malaysia.
Amelia Lim, Head of Brand, PR & Communications at TNG Digital said, “After an intense review of all the agencies, we are delighted to appoint Zeno as our communications partner. In an ever-evolving landscape, our story is unique – we’re not just providing an e-wallet service, but we are helping to shape the future of the cashless ecosystem in Malaysia for years to come.”
David Lian, Managing Director of Zeno Malaysia (pictured) adds, “Our focus has been on cut-through storytelling that transcends the traditional marketing lines. Rather, we believe that consumers need to hear a compelling and simple story that helps them also believe in our cashless future.”
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira firstname.lastname@example.org | 03 7726 2588
Book your spot early to avoid disappointment!