(Marketingmagazine.com.my) – MullenLowe Malaysia’s marketing campaign platform for TM SME Shop-in-a-box Sure Pay, mobile payment solutions emerged as the sole winner in its Ecommerce: Payment System category, and was awarded a ‘Silver’ for its innovation and strong business effectiveness based results at The Asian Marketing Effectiveness & Strategy Awards (AMES).
TM was the only Telco to have won in the highly competitive category of Ecommerce, which celebrates Ecommerce solutions that have had a demonstrable impact on businesses leveraging the power of mobility based payment solutions.
TM SME Sure Pay was judged winner based on the demonstrable innovation impact it has had on the Small and micro entrepreneurs helping them check loss of sale by opening floodgates for card payments.
Commenting on the win, Mazuin Zin, MD MullenLowe Malaysia shared,
“Winning at AMES is the true testament of the real impact our work has had on business. What makes the recognition special is TM SurePay emerged the sole winner in the super specialized category of Ecommerce payment solutions.
Given E-Com and M-Com solutions are the next frontier in our industry, we feel privileged to be part of this amazing journey of innovation based transformation at TM,” she added.
The annual awards are judged by a panel of top client and agency professionals from the region, who review the submissions against stringent criteria to determine the winners of the prestigious AMES awards.
The prestigious jury Ecommerce jury consisted of regional leads from 3M,PayPal, Linkedin, Philips, Mastercard Labs and Kellogg among others. This year saw over 1,2331 entries from across Asia Pacific region compete for the awards.