The best of global digital marketing is here! | MARKETING Magazine Asia

The best of global digital marketing is here!


It’s time for you to learn from the best!

Hando Sinisalu is a man on a mission, and every year he trots the globe to share the best digital marketing cases studies to the world. He is a winner!

“INSTEAD OF FOCUSING ON CUSTOMER NEEDS, B2B COMPANIES ARE STUCK IN THEIR OWN LITTLE UNIVERSE.” – HANDO SINISALU

Top B2B companies in Malaysia will be best served to attend this digital marketing conference on the 21st of August 2019.

Companies in the IT service providers business, software business, financial services, manufacturing, telecommunications and business consultancy services will all benefit greatly from Hando’s personal touch.

Some of the case studies being presented will be from these companies.

This time round, he will be sharing his perspective on the B2B landscape, in terms of global B2B marketing trends.

He will be exploring changing B2B customer behaviour and how B2C trends can lead towards setting realistic KPIs and how metrics can be aligned towards sales and marketing goals.

In advertising and marketing, the customer journey is everything. Hando will go out of his way to identify your customers, and showcase the customer journey in its entirety.

There will be award-winning B2B Marketing Case study examples from all over the world!

The case studies will be from the following sectors:

  • IT service providers
  • Software companies
  • Financial services
  • Manufacturing
  • Telecommunications
  • Business consultancy services

Some of the examples include:

  • Obsession for Smoothness by Double A & SPA-HAKUHODO (Japan)
  • Machine Conversations by KONE & hasan and partners (Finland)
  • Finlandia by Forest Machines by NESTE, PONSSE & Kurio (Finland)
  • Business Facelift by Mastercard & McCann Worldgroup (Poland)
  • Paradise Found by SAS & Cheil Worldwide (Germany) and many more!

In this hands-on workshop, Hando will analyse your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results.

Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level should attend.

This includes Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers.

This is not your traditional conference.

HOMEWORK –We start with understanding the needs of every participant. In order to identify needs, challenges and get an overview of your existing activities, Hando will contact you prior to the event in order to fine-tune the content and use relevant case examples.

CREATIVE BRAINSTORMING –During the interactive sessions, the delegates will brainstorm creative ideas for each other and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.

FINALLY –You will leave with dozens of ideas on how to improve your B2B sales and marketing.

EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.

For more information on the event, click here for the registration kit.