(marketingmagazine.com.my) – Homegrown health and beauty company Satin Skinz and TGV Cinemas came together as location partners to form Malaysia’s first partnership between a beauty product and a cinema.
Through the collaboration, the cinema’s Sunway Pyramid outlet will now be branded as Satin Skinz @ TGV. The outlet will also be decked with Satin Skinz’s brand design and information.
“We are excited to be part of this collaboration and this is an honour for us. We’ve always been supportive of the entertainment industry and have worked with local drama shows such as Tuan Anas, Mikael Raya, and Dia Semanis Honey Raya. TGV Cinemas has great service and we love the way they work towards customer satisfaction. This echoes with our approach of putting our customers first and this is why we chose TGV Cinemas over other cinemas,” stated Mizatuladha bt Mangsor, co-founder of Satin Skinz.
Throughout this location partner collaboration, Satin Skinz will be conducting contests on a monthly basis, which will take place in TGV Cinemas Sunway Pyramid.
“We congratulate Satin Skinz for recognizing the vibrancy of the cinema audience and understanding in today’s fast and sophisticated advertising landscape, which is ever-changing. Cinema advertising represents great value in communicating to a diverse audience through a powerful and emotional medium,” expressed Celeste Koay, Head of Marketing Services in TGV Cinemas.
Satin Skinz was established in January 2014 by a husband and wife team, starting with a single product. Two and a half years later, the company has expanded regionally to Singapore, Brunei, and Indonesia and carry over 10 different health and beauty products.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRY