(marketingmagazine.com.my) – Homegrown health and beauty company Satin Skinz and TGV Cinemas came together as location partners to form Malaysia’s first partnership between a beauty product and a cinema.
Through the collaboration, the cinema’s Sunway Pyramid outlet will now be branded as Satin Skinz @ TGV. The outlet will also be decked with Satin Skinz’s brand design and information.
“We are excited to be part of this collaboration and this is an honour for us. We’ve always been supportive of the entertainment industry and have worked with local drama shows such as Tuan Anas, Mikael Raya, and Dia Semanis Honey Raya. TGV Cinemas has great service and we love the way they work towards customer satisfaction. This echoes with our approach of putting our customers first and this is why we chose TGV Cinemas over other cinemas,” stated Mizatuladha bt Mangsor, co-founder of Satin Skinz.
Throughout this location partner collaboration, Satin Skinz will be conducting contests on a monthly basis, which will take place in TGV Cinemas Sunway Pyramid.
“We congratulate Satin Skinz for recognizing the vibrancy of the cinema audience and understanding in today’s fast and sophisticated advertising landscape, which is ever-changing. Cinema advertising represents great value in communicating to a diverse audience through a powerful and emotional medium,” expressed Celeste Koay, Head of Marketing Services in TGV Cinemas.
Satin Skinz was established in January 2014 by a husband and wife team, starting with a single product. Two and a half years later, the company has expanded regionally to Singapore, Brunei, and Indonesia and carry over 10 different health and beauty products.