Taylor’s University Introduces Lumicko to Advance Digital Content and Media Education

Taylor’s University, through its School of Media and Communication, has officially launched Lumicko, a learning-integrated multimedia streaming platform designed to enhance how students learn, create, and showcase their digital productions. The platform marks a significant advancement in the institution’s commitment to redefining creative education and strengthening pathways between academia and industry.

The introduction of Lumicko aligns with the rapid expansion of Malaysia’s digital content and streaming sector, which generated RM 5.31 billion in 2023, with the over-the-top market projected to grow at a compound annual growth rate of approximately 18.5% between 2025 and 2031. As audiences increasingly shift towards online streaming and on-demand platforms, the demand for graduates who understand contemporary streaming conventions, audience engagement, and original content development continues to grow. 

The platform also serves as a discovery ecosystem where talent is easily visible to directors, producers, and creative agencies. For students, Lumicko acts as a living portfolio, while for industry professionals, it serves as an accessible gateway to emerging creative talent.

Professor Dr Neethiahnanthan Ari Ragavan, Executive Dean of the Faculty of Social Sciences and Leisure Management at Taylor’s University, said: “Lumicko is more than just a streaming platform, it is a transformational learning ecosystem. By giving our students the opportunity to produce, publish, and present their work in a real-world environment, we are preparing them to enter the industry with confidence, creativity, and an understanding of professional standards.”

Lumicko is guided by the school’s Industry Advisory Panel, which includes Mediha Mahmood, Chief Executive Offer of the Communications and Multimedia Content Forum of Malaysia, Dato’ Ts Dr Haji Amirudin bin Abdul Wahab, Chief Executive Officer of CyberSecurity Malaysia, and Anissa Maria Anis, a partner in Christopher & Lee Ong specialising in media and telecommunications law, among others. The Panel provides strategic oversight to ensure the platform adheres to professional standards for ethics, copyright, and cybersecurity, while exposing students to real-world industry best practices.

According to Mediha Mahmood, “Lumicko provides students a structured space to produce and publish content responsibly, while building their understanding of industry standards. As an Industry Advisory Panel member, I see Lumicko as an important bridge between education and Malaysia’s professional content ecosystem — ensuring future talent enters the industry with the skills, confidence, and ethical grounding needed to thrive.” 

The platform is fully embedded within modules across the School of Media and Communication’s programmes – including journalism, public relations, advertising, and digital media production – giving students hands-on, end-to-end production experience from ideation to publication. By bridging education, creativity, and technology, Lumicko reflects Taylor’s University’s commitment to advancing digital media education and nurturing a new generation of job-ready, tech-savvy professionals equipped for careers in streaming, content production, and other emerging digital sectors.

During the launch, a panel of industry and academic experts comprising Prema Ponnudurai, Founder of Lumicko and also Head of School of General Studies and Languages, Faculty of Social Sciences and Leisure Management, Taylor’s University, Datuk P. Kamalanathan, Former Deputy Minister of Education of Malaysia and Council Member of Malaysian Qualification Agency, Peter Wong, Filmmaker and Chief Executive Officer of ACE Pictures Entertainment LLC, Prem Anand Rajahram, Vice President of Content at Astro Malaysia Holdings Berhad and Vice President of Rocketfuel Entertainment Sdn Bhd, and Anissa. They discussed the role of universities in nurturing creative talent and emphasised the relevance of Lumicko in addressing the evolving needs of Malaysia’s and global media ecosystem.

Lumicko is now available for download on the Apple App Store and Google Play Store, enabling students, educators, and industry professionals to seamlessly access and engage with the platform’s growing library of original student-produced content.