FWD Takaful Berhad (“FWD Takaful”) announced today that it has appointed Entropia Noir as its media and social agency of record in the country.
Established in Malaysia in 2019, FWD Takaful is the first takaful business of FWD Group (“FWD”) – the pan-Asian insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia.
FWD offers life and medical insurance, general insurance, takaful and employee benefits across its markets.
FWD has more than 5 million customers, 4,600 employees and 17,900 agents. Through FWD Takaful, FWD seeks to leverage its digital track record and multi-sales channels to increase the awareness and penetration of takaful products across Malaysia; while introducing fresh, accessible and easy-to-understand takaful products to enhance customer experience.
“At FWD Takaful, we have a technology-driven mindset with a vision to change the way people feel about takaful,” said Erin Hwang, Chief Marketing Officer at FWD Takaful. “Entropia demonstrated to us that they share that vision with us and we’re excited to partner with them to amplify our media and social presence in Malaysia.”
Ramakrishnan CN, Partner at Entropia Noir added, “FWD Takaful believes in empowering people to live their lives without hesitation. and it’s a company that is native to the digital age – sophisticated yet simple. We are honoured to be part of their team.”
“FWD Takaful is a business from the future: bold, disruptive and visionary,” added Prashant Kumar, Founder and Senior Partner at Entropia Noir. “We’re inspired by them to mirror the same attitude in our industry and look forward to a successful partnership together.”
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