The power of influencers in the global marketing stage has grown to a point where [...]
Chayenne Tan, the Director of Performance Marketing at CIMB (Malaysia) is the winner of the [...]
Amid Covid-19, political unrest and economic instability, people are searching for more ways to genuinely [...]
The Affluent consumers lead the way for marketers – be it their choice of lifestyle [...]
WARC, the global authority on advertising and media effectiveness, has today released the Effective Social [...]
How influencer abundance is transforming the brand approach Word associations are an important part of [...]
Unilever is using artificial intelligence to influence more of its marketing, from processing insights to [...]
KFC has a new campaign created by Reprise Digital and Universal McCann dubbed ‘Ayam Everywhere’ [...]
Social media influencers aren’t just trendsetters in a traditional sense, they’re peers. Consider the digital [...]
We all have our favourite influencers, we follow them on Instagram as they endorse various [...]
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