Support your cause with Takaful’s digital social initiative.

FWD 4 A Cause, a digital social initiative by FWD Takaful Berhad has been launched. The initiative will donate 10% from the total contribution of wakalah* fees to selected social enterprises or non-profit organisations (NGOs) with every participation of its online Takaful plan. 

“We’re happy to be collaborating with Malaysia Medical Relief Society (MERCY Malaysia), Mental Illness Awareness and Support Association (MIASA) and Arus Education Sdn Bhd (Arus Academy) for this initiative which allows Malaysians to support a cause close to their hearts,” said FWD Takaful’s Chief Executive Officer Salim Majid Zain. “Malaysians can now sign up for an online takaful protection plan and choose amongst these three organisations they’d like us to donate to.” 

NGOs and social enterprises in Malaysia have been faced with fundraising challenges due to the global COVID-19 pandemic and nation-wide Movement Control Order (MCO).

The number of volunteers who have been able to assist these organisations have also decreased to the MCO. This is why FWD Takaful has launched this initiative, to help these organisations support the communities under their purview. 

“We developed FWD 4 A Cause based on our vision to change the way people feel about takaful as it’s a simple way of giving back to the community through a digital social initiative,” Salim added. 

To participate in this initiative and support a cause through any of the FWD Takaful online plans, may key in the dedicated promo code according to their preferred organisation during the sign-up process. 

Currently, FWD Takaful has three (3) family-themed plans available online – FWD Protect Direct, FWD Care Direct and FWD MedSecure Direct. The plans have been designed to be affordable and easy-to-use through their online channels, enabling customers to manage their Takaful certificates at their own convenience.

The plans have been designed to be affordable and easy-to-use through their online channels, enabling customers to manage their Takaful certificates at their own convenience. Get a free quote for any FWD Takaful online plan at fwd.com.my/en/4-a-cause or call 1300 13 7988 or email [email protected] for more info. 

*Wakalah is the contract where the participant appoints a Takaful Operator to manage the participants’ risk fund and agrees to pay the Takaful Operator on a pre-agreed basis for the services provided.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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