Daily Fresh News

‘Shiromaru’ Robot guides Meditation

McCANN Millennials, a innovation project run by Millennial-generation employees of McCann Worldgroup Japan will host a demo of the world’s first mindfulness meditation led by a robot at SXSW (South by Southwest) held in Austin, Texas from till March 19.

This demo is hosted at the exhibition booth of the Digital Content Association of Japan (DCAJ) at the SXSW Trade Show. The robot ‘Shiromaru’ will be guiding the mindfulness meditation demo for an experience of looking inward and conversing with oneself.

In the U.S., meditation is increasingly attracting the attention of businesses, and companies are offering programs to their employees.

Shiromaru is a robot that acts as your buddy and aid to help you work creatively.

The project’s aim is to work with various partner businesses and users to explore ways in which robots can bring new and unique value in the realm of creativity and to realize a harmonious coexistence between robots and humans.

From facilitating meetings to voicing difficult opinions on behalf of participants, ‘Shiromaru’ utilizes sensors and cognitive technology to create an active and friendly atmosphere for ideation and discussion.

Work in progress is now an open environment of collaboration and input to verify the value Shiromaru can bring to clients.



FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!


Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.

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