Posted on by Raihan Hadi
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scUber – World’s first ride share submarine service
29 May
Uber and Queensland, Australia are giving riders the opportunity to explore the Great Barrier Reef in the world’s first rideshare submarine, scUber.
The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.
This experiential advertisement was created by Publicis, Australia for Tourism Events Queensland.
From May 27 to June 18, 2019, this once-in-a-lifetime experience will provide riders with an unfiltered view of an extraordinary underwater world, rich and diverse in marine life.
There are two ways to experience scUber: for participating countries, you can enter the global competition.
Riders in selected Queensland cities will have the opportunity to request a scUber ride directly in the Uber app.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
