Posted on by Raihan Hadi
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scUber – World’s first ride share submarine service
29 May
Uber and Queensland, Australia are giving riders the opportunity to explore the Great Barrier Reef in the world’s first rideshare submarine, scUber.
The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.
This experiential advertisement was created by Publicis, Australia for Tourism Events Queensland.
From May 27 to June 18, 2019, this once-in-a-lifetime experience will provide riders with an unfiltered view of an extraordinary underwater world, rich and diverse in marine life.
There are two ways to experience scUber: for participating countries, you can enter the global competition.
Riders in selected Queensland cities will have the opportunity to request a scUber ride directly in the Uber app.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
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Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
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Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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