scUber - World's first ride share submarine service - MARKETING Magazine Asia

scUber – World’s first ride share submarine service


Uber and Queensland, Australia are giving riders the opportunity to explore the Great Barrier Reef in the world’s first rideshare submarine, scUber.

The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.

This experiential advertisement was created by Publicis, Australia for Tourism Events Queensland.

From May 27 to June 18, 2019, this once-in-a-lifetime experience will provide riders with an unfiltered view of an extraordinary underwater world, rich and diverse in marine life.

There are two ways to experience scUber: for participating countries, you can enter the global competition.

Riders in selected Queensland cities will have the opportunity to request a scUber ride directly in the Uber app.

Go to to find out more.

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