Rise of the room-mate family is a major change in Indian society

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New Delhi: Thought leader and Charles H. Kellstadt professor of marketing at Goizueta Business School, Emory University, Jagdish Sheth is a keen observer of consumer behaviour. His insights on global competition, strategic thinking, geopolitics, and emerging markets have benefited many companies in India and abroad. With 30 books and 300 research papers behind him, he spoke recently on Consumers and Consumption in the Digital Age at Gurgaon-based BRIDGE School of Management, a joint venture between HT Media Ltd, publisher of Mint, and Apollo Global Inc. of the US.

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