RHB’s promotes racial harmony in Merdeka Day video

2 months ago

RHB’s message this Merdeka Day is for Malaysian’s to put aside their racial and ethnic differences and think as one. The message is depicted in a heart-warming video below.

Synopsis/Inspiration:

This film dramatises a universal social issue by taking the audience into a colour-coded world, where a clear divide exists between the rich and the poor, the urban and the rural, the employers and the employees, and so on.

The first half of this film depicts a cold and sullen society marred by fear, uncertainty and distrust. Tension builds as groups of people wearing clothes of different colours find themselves in conflict situations.

The climax of this film arrives when one protagonist from each scenario takes the first progressive step by opening the door that had been keeping people apart.

This is when the colours of the clothes turn into white; the only element that had been separating the groups is now removed. With everyone wearing only one colour, the second half of the film naturally takes on a different tone.

The world suddenly becomes warmer, friendlier and closer, as every person now belongs on the same side – the side of progress.

Facebook: https://www.facebook.com/RHBGroup/videos/412829076022914/

CAMPAIGN CREDITS

See Beyond Colour

CLIENT: RHB Bank

Group Chief Marketing Officer: Abdul Sani Abdul Murad

Head, Group Brand Communications: Tunku Hazli Bin Tunku Tolha

Senior Manager, Digital Brand Management: Elaine Yap

Assistant Manager, Group Brand Communications: Mohd Anwar Bin Mohd. Amin

AGENCY: FCB Kuala Lumpur

Co-owner & Chief Executive Officer: Shaun Tay

Co-owner & Chief Creative Officer: Ong Shi Ping

Head of Account Management: Sharon Rodrigues

Creative Group Head: Tjer

Senior Art Director: James Voon

Copywriters: Izham Fazely, Felice Puah

Senior Producer : Wira Chon

PRODUCTION HOUSE: KDCO

Film Director: Rewan Ishak

AUDIO PRODUCTION: GT Records

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