RHB’s message this Merdeka Day is for Malaysian’s to put aside their racial and ethnic differences and think as one. The message is depicted in a heart-warming video below.
Synopsis/Inspiration:
This film dramatises a universal social issue by taking the audience into a colour-coded world, where a clear divide exists between the rich and the poor, the urban and the rural, the employers and the employees, and so on.
The first half of this film depicts a cold and sullen society marred by fear, uncertainty and distrust. Tension builds as groups of people wearing clothes of different colours find themselves in conflict situations.
The climax of this film arrives when one protagonist from each scenario takes the first progressive step by opening the door that had been keeping people apart.
This is when the colours of the clothes turn into white; the only element that had been separating the groups is now removed. With everyone wearing only one colour, the second half of the film naturally takes on a different tone.
The world suddenly becomes warmer, friendlier and closer, as every person now belongs on the same side – the side of progress.
Facebook: https://www.facebook.com/RHBGroup/videos/412829076022914/
CAMPAIGN CREDITS
See Beyond Colour
CLIENT: RHB Bank
Group Chief Marketing Officer: Abdul Sani Abdul Murad
Head, Group Brand Communications: Tunku Hazli Bin Tunku Tolha
Senior Manager, Digital Brand Management: Elaine Yap
Assistant Manager, Group Brand Communications: Mohd Anwar Bin Mohd. Amin
AGENCY: FCB Kuala Lumpur
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Head of Account Management: Sharon Rodrigues
Creative Group Head: Tjer
Senior Art Director: James Voon
Copywriters: Izham Fazely, Felice Puah
Senior Producer : Wira Chon
PRODUCTION HOUSE: KDCO
Film Director: Rewan Ishak
AUDIO PRODUCTION: GT Records
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