Received an invitation card to the “the official launch of Proton X70” recently? It's fake! - MARKETING Magazine Asia


Received an invitation card to the “the official launch of Proton X70” recently? It’s fake!

Proton is now alerting consumers that have received an invitation card to the “the official launch of Proton X70” that is currently circulating social media.

https://www.facebook.com/ProtonCarsOfficial/photos/a.218333141523512/2201026669920806/?type=3&theater

“As much as we appreciate the effort put in by the person who produced the “e-invitation card” for reasons only he/she/them could understand, we wish to point out that the e-card has spelling error for “Execlusive” and we would certainly write “Grand Ballroom, KL Convention Centre” instead of just “Ballroom”.

Please note that PROTON has never issued such invitation e-card and urge customers and its social media followers to discard the fake invitation card and its content,” the statement read.

Proton also stated in the comments that they are not sure of the launch date for the Proton X70 with many of the netizens hoping Proton would speed up the launch date.

“At this juncture, Admin can’t comment anything as I have not been informed of any launch date. If there is indeed any similarity, then I would say it is a mere coincidence,” the comment read.

In October, Proton reappointed m/SIX as its media agency, following the final round of pitching.

In March, MARKETING posted that Proton is currently in a creative pitch which had more than ten agencies competing for it. , PROTON appointed essence Burson-Marsteller to manage social media duties for a year.

The news came after a pitch held in March and the incumbent was APD, which is still managing website duties for PROTON


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The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
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• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588


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