Publicis One gets Prodigious in Malaysia

Publicis One has launched Prodigious in Malaysia, the creative solution hub bringing specialist expertise for the production of branded content, video, digital and print.
Prodigious (team picture) helps brands meet the challenges of an increasingly diverse, complex and global media landscape through design, production and delivery of brand content across all channels, using the best tools and workflow processes.
“We have huge ambitions as we launch Prodigious in Malaysia. I am confident with Prodigious, we have the most progressive content production company in Malaysia,” says Head of Production Services, Koh Kiam Seng who will spearhead and lead Prodigious Malaysia.

Tan Kien Eng, CEO of Publicis One Malaysia (picture), adds, “The introduction of Prodigious will better help brands and our clients meet their content production challenges in the current media landscape and economic climate that calls for scaled down marketing budgets. Demand for video, digital and print-led branded content is surging and we aim to bridge the gap by offering clients out of the box creative content production solutions that showcase significantly in quality, in-line with the expectation of creative and of clients.”
Jean-François Valent, CEO, Prodigious worldwide comments, “We are delighted to further extend our presence in APAC with Malaysia. In the past year, we extended our presence across the region in Australia, China, India, Singapore, now Malaysia and soon Japan. This opens new doors to Malaysian clients thanks to our network of 3,000 production experts across 40+ locations worldwide.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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