OgilvyOne Indonesia emerged the winners of a competitive pitch for the business of digital marketing responsibilities for Sariwangi, Unilever Indonesia’s biggest local tea brand.
Ogilvy will lead the 2015 digital plans for Sariwangi, developing their strategies and content, as well as executing digital campaigns across social sites including usual suspects; Facebook, Instagram, Twitter and emerging channels like Snapchat.
Sariwangi becomes a 360 account for Ogilvy, who have been handling the brand’s ATL business for several years, and will now take on full responsibility of the brand’s communication plans.
This win follows hot on the heels of Ogilvy Indonesia’s win of Unilever’s digital pitch for Vaseline.
“We’re honoured to partner with Sariwangi and build on our long-standing relationship with Unilever Indonesia. We look forward to revolutionising the brand’s digital presence through cutting-edge campaigns and help to support their business growth”, said Gretchen A. Largoza, Managing Director at OgilvyOne.
“The OgilvyOne team showed a great understanding of our brand and culture. We were impressed by their clear strategy and creative ideas for Sariwangi’s 2015 digital activities”, said Imelda Karya-Wira, Brand Manager Tea at Sariwangi.
“OgilvyOne’s expertise and experience in working with top brands makes them the ideal partner for us to increase and improve our digital output”, she added.