Off the Shelf: The New Face of Personal Care

3 years ago
offtheshelfwiprounzathumbnail

offtheshelfwiprounzamain

(marketingmagazine.com.my) – By: Malati Siniah
This week in Off the Shelf we look at an innovative new product developed not only to deliver the right solution for consumers but to also help them save money.

We spoke to Venkat Jangam, Marketing Manager, Wipro-Unza to find out how they developed and promoted their latest product entrant in 2016, Dashing No Gas Deodorant.

offtheshelfwiprounzamaininside

Why did you think this new product was suitable for the Malaysian market?

Based on the observation that Malaysian men were facing a great disappointment with the current deodorant spray format as it only lasts for 2-3 weeks. We have launched an innovative No gas deodorant which contains 100% deodorant liquid that can provide up to 750 sprays per can and able to last up to 2 months. Besides providing 6-in-1 benefits, consumers can now enjoy twice the fragrance compared to normal deodorants and save costs.

What were some of the marketing activities you launched to promote the brand?

We have initiated 360 degrees campaign involving key mediums like TV, Digital, Print, on-ground, in-store, billboards & mobile truck activation.

What were some of the challenges you faced when launching this product in Malaysia and how did you overcome it?

While the product concept was exciting, it was quite challenging during the product development phase to ensure superior consumer experience with the new format. Thanks to our world class R&D capabilities, the quick drying technology helps in keeping underarms feeling dry and prevents bacteria growth whilst providing unparalleled and everlasting freshness throughout the day. Also each spray delivers wider coverage of deodorant liquid on the body.

Launched an exciting new product in 2016? Why not reward all that hard work by ensuring that your product carries the consumer’s stamp of approval by joining Product of the Year (POY).

Submit your entries and find out more on the awards here. Hurry registration closes on the 31st of December. POY online registration: Click here

 

Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email jarrod@adoimagazine.com or call 018-220 0682


ADVERTISEMENT

Malaysian CMO Conference & Awards 2019


CMO2019

Marketing is at an interesting intersection now. With major crosswinds in the global trade environment, every brand is affected by more uncertainty than ever before. We explore how brands are winning with big data and marketing automation. We study what brand resilience is all about. We question what works and what doesn't.
In a world of 'fake everything', the quest and need for authenticity have never been more challenging. Journey with our speakers and learn from our inspiring panel discussions as you centralize your focus on innovative pathways to marketing success.

Top Speakers & Panelists:


  • VJ Anand, Senior VP of Creative & Executive Creative Director, Gojek
  • George Ang, Owner A&W Malaysia and Director & CEO, Inter Mark Resources
  • Fernie Jasmine Abdul Ghani, Head of Group Marketing & Brand, Axiata
  • Siti Suhaila Abdu Hamid, Category Head of Foods, Unilever Malaysia
  • Lim Imun, General Manager – Marketing, Munchworld …. and more!

DATE:
15th November 2019

TIME:
8.30 am - 5.30 pm (Conference)
6.00 pm - 10.30 pm (Awards Night)

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

More information: Conference Page

Purchase your tickets here Purchase Here