{"id":22,"date":"2024-09-04T04:01:47","date_gmt":"2024-09-04T04:01:47","guid":{"rendered":"https:\/\/marketingmagazine.com.my\/mmc2024\/?page_id=22"},"modified":"2024-09-04T04:02:17","modified_gmt":"2024-09-04T04:02:17","slug":"home-2","status":"publish","type":"page","link":"https:\/\/marketingmagazine.com.my\/mmc2024\/","title":{"rendered":"HOME"},"content":{"rendered":"\t<section class=\"section\" id=\"section_1767188555\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<section class=\"section dark\" id=\"section_1467477879\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #ABOUT\" data-bullet=\"false\" data-link=\"#ABOUT\" data-title=\"ABOUT\"><a name=\"ABOUT\"><\/a><\/span>\n\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-1115259828\">\n\n\n\t<div id=\"col-1727912652\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_264666905\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"141\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MMC-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MMC-1.png 497w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MMC-1-300x85.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_264666905 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1157891398\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner text-left\" style=\"max-width:520px;\" >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2687834434\" class=\"text\">\n\t\t\n\n<div>\n<p><strong><span class=\"s3\">After 20 years of evolving technology, shifting market trends, and adapting to changing consumer <\/span><span class=\"s3\">behavio<\/span><span class=\"s3\">u<\/span><span class=\"s3\">r<\/span><span class=\"s3\">, the media landscape has nearly reached saturation.<\/span><\/strong><\/p>\n<p><strong><span class=\"s3\"> We\u2019ve <\/span><span class=\"s3\">optimi<\/span><span class=\"s3\">s<\/span><span class=\"s3\">ed<\/span><span class=\"s3\"> to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, <\/span><span class=\"s3\">OTT<\/span><span class=\"s3\">, <\/span><span class=\"s3\">DOOH<\/span><span class=\"s3\">, <\/span><span class=\"s3\">influencer marketing, retail<\/span><span class=\"s3\">, etc.<\/span><\/strong><\/p>\n<p><strong><span class=\"s3\">Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn\u2019t keeping pace. <\/span><\/strong><\/p>\n<p><strong><span class=\"s3\">Now, we\u2019re at a TURNING POINT: time to explore <\/span><span class=\"s3\">and harness new <\/span><span class=\"s3\">sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist. \u00a0<\/span><\/strong><\/p>\n<p><strong><span class=\"s3\">Collaboration is key<\/span><span class=\"s3\">: <\/span><span class=\"s3\">partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.<\/span><\/strong><\/p>\n<p><strong><span class=\"s3\">Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring<\/span><span class=\"s3\">.<\/span><\/strong><\/p>\n<\/div>\n\t\t\n<style>\n#text-2687834434 {\n  color: rgb(0,0,0);\n}\n#text-2687834434 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n<a rel=\"noopener noreferrer\" href=\"https:\/\/marketingmagazine.com.my\/shop\/marketing\/mmc2024\/\" target=\"_blank\" class=\"button primary is-outline expand\"  style=\"border-radius:10px;\">\n    <span>RESERVE YOUR SEAT NOW<\/span>\n  <\/a>\n\n\n<a rel=\"noopener noreferrer\" href=\"https:\/\/hams.top\/mmc2024\" target=\"_blank\" class=\"button primary is-outline expand\"  style=\"border-radius:10px;\">\n    <span>DOWNLOAD EVENT PDF<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\n<style>\n#col-1157891398 > .col-inner {\n  padding: 5% 5% 5% 5%;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1707818969\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-651350546\" class=\"text\">\n\t\t\n\n<div>\u00a0<\/div>\n<h4><strong>25th October 2024<\/strong><\/h4>\n<h4><strong>Eastin Hotel Kuala Lumpur<\/strong><\/h4>\n<div>\u00a0<\/div>\n\t\t\n<style>\n#text-651350546 {\n  color: rgb(255,255,255);\n}\n#text-651350546 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n<div id=\"timer-887537351\" class=\"ux-timer dark\" data-text-plural=\"s\" data-text-hour=\"hour\" data-text-day=\"day\" data-text-week=\"week\" data-text-min=\"min\" data-text-sec=\"sec\" data-text-hour-p=\"\" data-text-day-p=\"days\" data-text-week-p=\"weeks\" data-text-min-p=\"\" data-text-sec-p=\"\" data-countdown=\"2024\/10\/25 09:00\"><span>&nbsp;<div class=\"loading-spin dark centered\"><\/div><strong>&nbsp;<\/strong><\/span><\/div>\n<style>\n#timer-887537351 {\n  font-size: 150%;\n}\n#timer-887537351 span {\n  background-color: rgb(0, 172, 238);\n}\n<\/style>\n\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1467477879 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(0,0,0);\n}\n#section_1467477879 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#section_1467477879 .section-bg.bg-loaded {\n  background-image: url(https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/TurningPoint_Banner.jpg);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark\" id=\"section_751303825\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #SPEAKERS\" data-bullet=\"false\" data-link=\"#SPEAKERS\" data-title=\"SPEAKERS\"><a name=\"SPEAKERS\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" >SPEAKERS + MODERATORS + PANELISTS<\/span><b><\/b><\/h3><\/div>\n\n<div class=\"row align-equal align-center\"  id=\"row-1852208797\">\n\n\n\t<div id=\"col-1693751238\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:49%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/HS-1.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/HS-1.jpg 500w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/HS-1-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/HS-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><b>Prof. Harmandar Singh <br \/>Founder + CEO<br \/>MARKETING Magazine<\/b><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>Harmandar Singh, or better known as\u00a0Ham, has been in marketing and brand communications for almost 30 years. He has created almost 400 commercials and won over 50 local and international creative awards.\u00a0Ham has been a Creative Director for as long as he can remember.. Even after leaving advertising, he applies creativity every day in his life.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-669197095\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/CNS.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/CNS.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/CNS-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/CNS-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Claudian Navin Stanislaus<br \/>President<br \/>Malaysian Advertisers Association<\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p class=\"p1\">With over 25 years of experience in marketing communications, brand transformation, and media negotiation, seasoned strategist, innovator, and thought leader in the marketing industry across the ASEAN region.<\/p>\n<p class=\"p1\">Navin is a strong advocate for self-regulation in the region. He currently serves as a member of the Advertising Standards Advisory (ASA) of Malaysia.<\/p>\n<p class=\"p1\">He is also\u00a0 Vice Chairman of the Content Forum of Malaysia, a position he has held for two consecutive terms.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1104805731\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/EO.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/EO.png 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/EO-300x300.png 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/EO-150x150.png 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Eileen Ooi<br \/>CEO PHD APAC and President Malaysia Digital Association<br \/><\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p><span class=\"s3\">With almost <\/span><span class=\"s3\">20 years in the advertising and media industry, Eileen\u2019s known for her challenger mentality and passion in raising next gen game changers in Malaysia. <\/span><\/p>\n<p><span class=\"s3\">Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions. Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-414825353\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RS.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RS.jpg 500w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RS-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RS-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Ranganathan Somanathan<br \/>CEO &amp; Advisor, MY &amp; SG - International<br \/>Publicis Media<br \/><\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>Ranga is a\u00a0celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business\u00a0by enabling people to realise their potential with strategic guidance.<\/p>\n<p>Recognised as a trusted advisor by clients and media\u00a0partners,\u00a0he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.\u00a0<\/p>\n<p>He believes \u00a0the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2071047878\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2532\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-scaled.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-scaled.jpg 2560w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-300x297.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-1024x1013.jpg 1024w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-768x760.jpg 768w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-1536x1519.jpg 1536w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/IMG_7672-2048x2026.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Sue-Anne Lim<br \/>Chief Executive Officer<br \/>Universal McCann Malaysia<\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>Sue-Anne Lim is the CEO of Universal McCann (UM) Malaysia, where she is committed to driving media innovation and supporting brands in their growth and digital transformation efforts.<\/p>\n<p>With over 21 years of experience in business growth and brand strategy, Sue-Anne is known for her ability to guide both multinational corporations and local disruptors through meaningful and sustainable transformation.<\/p>\n<p>Sue-Anne is a passionate advocate for the responsible and ethical use of data and artificial intelligence, ensuring that innovation is pursued with a commitment to a fair and equitable digital future.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2131287757\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MAZ.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MAZ.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MAZ-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MAZ-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Maaz A. Khan<br \/>General Manager | Team Lead (Nestl\u00e9 MY)<br \/>Mindshare Group<\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p style=\"font-weight: 400;\">Maaz started his career in media 17 years ago and worked across geographies on various verticals such as FMCG, Automotive, F&amp;B, Banking and Luxury. He has led\u00a0media planning and operations for well-known advertisers like\u00a0Nestl\u00e9, L\u2019Or\u00e9al, Coca Cola, Nespresso, UBER, Adidas and Richemont.<\/p>\n<p style=\"font-weight: 400;\">He also has experience managing media investments at L'Or\u00e9al working on the client-side with\u00a0additional remit for eCommerce acceleration.<\/p>\n<p style=\"font-weight: 400;\">He was also awarded 'Planner of the Year' by Malaysia Media Specialists Association in 2022 for his innovative campaigns and outstanding client partnership.<\/p>\n<p style=\"font-weight: 400;\">An IBM certified data science professional with good analytical and advertising tech stack domain knowledge.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-919571755\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"340\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/Sailendra_Kanagasundram.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/Sailendra_Kanagasundram.png 339w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/Sailendra_Kanagasundram-300x300.png 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/Sailendra_Kanagasundram-150x150.png 150w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><b>Sailendra Kanagasundram<br \/>Founder &amp; Managing Director<br \/>Visual Retale<\/b><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<div>Graduated with a Law Degree from the University of London, Sailendra Kanagasundram is equipped with more than 10 years of experience in the Malaysian retail media industry.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>Prior to exploring and taking advantage of the wealth of opportunities within the advertising industry, Sailendra has marked his footprints in the insurance and banking industry.\u00a0<\/div>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1573419053\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/RJ.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/RJ.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/RJ-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/RJ-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Raja Jastina Adlina Raja Arshad<br \/>Vice President<br \/>Head of Astro Shaw &amp; Malay Nusantara Business<br \/><\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>Over her 13 years at\u00a0Astro Shaw\u00a0and Nusantara, Raja Jastina Adlina Raja Arshad has driven children\u2019s educational content and the Astro Go Beyond campaign, which encouraged posting positive acts online.<\/p>\n<p>Today she spearheads the studio, which has produced six of the all-time top ten highest-grossing Malaysian films.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-829973925\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NS.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NS.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NS-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NS-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Nizwani Shahar<br \/>CEO<br \/>Havas Malaysia<br \/><\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p class=\"p1\">Nizwani Shahar, with over a decade of experience at Ogilvy Malaysia, including four years as their CEO, has consistently demonstrated her remarkable ability to build strong brands and effectively integrate businesses and capabilities.<\/p>\n<p class=\"p1\">She is also a passionate advocate for diversity, equity, and inclusivity, having successfully driven profitability and talent retention.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-582546005\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/DY.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/DY.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/DY-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/DY-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Darren Yuen<br \/>CEO<br \/>Initiative Malaysia <\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p><span class=\"s3\">Darren has spent 30 years in the business, starting with Carat, followed by Reprise Digital and BPN Worldwide.<\/span><\/p>\n<p class=\"s4\"><span class=\"s3\">He now runs\u00a0<\/span><span class=\"s3\">Initiative\u00a0<\/span><span class=\"s3\">Malaysia -\u00a0<\/span><span class=\"s3\">a full service global media agency built to grow brands through culture. They have a name for it:\u00a0Cultural Velocity<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-750786065\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NDR.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NDR.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NDR-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NDR-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><strong>Nisha Devina Roy<br \/>Managing Director<br \/>M&C Saatchi Malaysia<\/strong><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>At the helm of M&amp;C Saatchi Malaysia since July 2022, Nisha Devina Roy is an indomitable leader who accelerates innovation by fearlessly crossing boundaries.<\/p>\n<p>Her mantra of \u201creading beyond the obvious\u201d has emboldened her team to defy conventions, unleashing a torrent of creative solutions that have yielded stellar results.<\/p>\n<p class=\"p1\">With 14 years of extensive experience spanning diverse industries such as telecommunications, banking, fast-moving consumer goods, and automotive, brings a wealth of knowledge to the table.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-839239930\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/SW.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/SW.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/SW-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/SW-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><b>Shereen Wong<br \/>Chief Growth Officer<br \/>Xamble<\/b><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>Shereen is a dynamic leader, renowned for her innovative thinking and strategic insights that have shaped the media advertising landscape. With over 20 years of experience, she has a unique ability to bridge the gap between creative vision and business objectives, driving impactful campaigns that resonate with audiences and deliver measurable results.<\/p>\n<p>Her journey began in prestigious creative agencies, where she honed her skills in brand development and integrated marketing. As she transitioned to key roles with leading media organisations, including Astro, Media Prima, iProperty and Juwai-IQI, Shereen gained invaluable insights into the evolving media landscape, allowing her to craft strategies that leverage both traditional and digital platforms.<\/p>\n<p>As Chief Marketing and Sales Officer at Media Mulia, she successfully launched the company during the pandemic, showcasing her resilience and innovative approach. Under her leadership, the business not only achieved profitability within its first year but also set new standards for audience engagement and brand storytelling<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-350442453\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NM.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NM.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NM-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/NM-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><b>Narayan Murthy Ivaturi<br \/>\nHead of Adtech Business - INSEA<\/p>\n<p>Moving Walls Group<\/b><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>With over 20 years of experience in Advertising, Media Planning, Media Sales, Business Development, Mobile and Ecommerce I have worked in both start-up ecosystems and MNC companies.<\/p>\n<p>With initial experience in client servicing on FMCG brands and then the digital bug bit. Worked on creating websites, shortcodes, Google SEM and display. I specialize in both brand and performance campaigns on digital in various categories like travel, classifieds, jobs and real estate. Executed big budget sponsorship projects in cricket and key tentpole events. Expert in mobile business from user acquisition strategies (APP Installs), retention and CRM on mobile. Also worked on VAS campaigns for telcos and large campaigns with mobile Rich Media executions for brands.<\/p>\n<p>In the new technology role currently working on Beacons, Integrated Mobile Marketing strategies, connecting physical and digital world with technology innovations like Surfaces and Wearables.<\/p>\n<p>Commerce has been an integral part of the journey in connecting the user journey to the logical goal of purchase and I work with our existing clients on enabling E-commerce for their brands including working with big e-retailers in the region.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1025198085\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:50%;width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/APPIES.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/APPIES.jpg 450w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/APPIES-300x300.jpg 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/APPIES-150x150.jpg 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4><b>APPIES Malaysia 2024 <br \/>Top Winning Media Campaigns<\/b><\/h4>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<p>An exclusive video presentation of the Gold winning campaigns<\/p>\n<ul>\n<li class=\"s7\"><span class=\"s5\">Best in Customer Experience<\/span> - Mountain Dew and Etika Sdn Bhd, supported by Ampersand Advisory<\/li>\n<li><span class=\"s5\">Best in Non-Food FMCG<\/span> - Durex Malaysia, a project by Reckitt Benckiser, with Fishermen Integrated as their agency<\/li>\n<li><span class=\"s5\">Best in Innovation - <\/span>McDonald\u2019s Malaysia and Leo Burnett Malaysia.<\/li>\n<li><span class=\"s5\">Best in Govt\/NGO<\/span> category -\u00a0 Association of Banks Malaysia (ABM), executed by M&amp;C Saatchi<\/li>\n<li><span class=\"s5\">Best in AI<\/span> - Media Prima Audio<\/li>\n<li><span class=\"s5\">Best in Festive - <\/span>Wipro UnzaMalaysia, with Mediabrands Content Studio &amp; PHD Media Malaysia<\/li>\n<li><span class=\"s5\">Best in Social<\/span> - Resorts World Genting and executed by Naga DDB Tribal<\/li>\n<li><span class=\"s5\">Best in B2B - <\/span>CelcomDigi with Naga DDB Tribal &amp; M&amp;C Saatchi as their partner<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_751303825 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(0, 137, 203);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark\" id=\"section_1451447795\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #PROGRAMME\" data-bullet=\"false\" data-link=\"#PROGRAMME\" data-title=\"PROGRAMME\"><a name=\"PROGRAMME\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" >CONFERENCE SCHEDULE<\/span><b><\/b><\/h3><\/div>\n\n<p style=\"text-align: center;\"><strong>Schedule To Be Confirmed<\/strong><\/p>\n<div class=\"row\"  id=\"row-843043037\">\n\n\n\t<div id=\"col-2141261873\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2532207511\" class=\"text\">\n\t\t\n\n<p><style type=\"text\/css\">\n.tg{border-collapse:collapse;border-color:white;border-spacing:0;}\n.tg td{border-color:white;border-style:solid;border-width:1px;color:white;}\n<\/style><\/p>\n<table class=\"tg\">\n<tbody>\n<tr>\n<td>\u00a008:30<\/td>\n<td>\n<p><strong>Registration<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>09:00<\/td>\n<td>\n<p><strong>Welcome Remarks<br \/><\/strong>Prof. Harmandar Singh aka HAM - MARKETING MAGAZINE<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>09:15<\/td>\n<td>\n<p><b style=\"font-family: inherit; font-size: inherit;\">Keynote Address - The Turning Point!*<br \/><\/b>Claudian Navin Stanislaus - President, Malaysian Advertisers Association (MAA)<br \/><br \/>Navin takes an overdue step back and looks at the state of our amazing industry as someone who has led the creation of global brands and challenged the norms of marketing. <br \/><br \/>We are at the Turning Point of digital, data, measurement, governance and AI like never before. Navin brings an expanded perspective on what\u2019s happening, what\u2019s going to happen and what should not happen in our industry. <br \/><br \/>He opens the conference with a road map for all players and in his unassuming style paints an inspiring look at the industry, through the lens of marketers and consumers alike.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>10:00<\/td>\n<td>\n<p><strong>Coffee Break \/ Networking<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>10:30<\/td>\n<td>\n<p><strong><b>Spotlight Sessions\u00a0<\/b><\/strong><\/p>\n<div><span class=\"s6\">These are the <\/span><span class=\"s6\">trademark<\/span><span class=\"s6\"> 15-mins Q&amp;A sessions with <\/span><span class=\"s6\">a <\/span><span class=\"s6\">star speaker at our Conferences, spotlighting <\/span><span class=\"s6\">industry<\/span><span class=\"s6\">leaders with direct\u00a0questions from MARKETING magazine<\/span><span class=\"s6\"> and the audience (via <\/span><span class=\"s6\">Sl<\/span><span class=\"s6\">ido<\/span><span class=\"s6\">).<\/span><\/div>\n<div><span class=\"s6\"><br \/>Random questions will be posed <\/span><span class=\"s6\">in a rapid-fire format<\/span> <span class=\"s6\">to <\/span><span class=\"s6\">individual <\/span><span class=\"s6\">speaker<\/span><span class=\"s6\">s,<\/span><span class=\"s6\"> who<\/span> <span class=\"s6\">will be bathed in one <\/span><span class=\"s6\">powerful<\/span><span class=\"s6\"> spot light against the darkness<\/span><span class=\"s6\"> of the hall<\/span><span class=\"s6\">. <\/span><\/div>\n<div>\u00a0<\/div>\n<div><span class=\"s6\">Delegates are\u00a0advised to keep their note pads ready, as <\/span><span class=\"s6\">this<\/span> <span class=\"s6\">banter<\/span> <span class=\"s6\">is<\/span><span class=\"s6\"> both fleeting and fascinating.<\/span>\u00a0<\/div>\n<div>\n<p><strong>SPOTLIGHT SPEAKER 1<br \/><\/strong><span class=\"s2\">Darren Yuen - <\/span><span class=\"s2\">CEO, Initiative Malaysia\u00a0<\/span><\/p>\n<p><strong>SPOTLIGHT SPEAKER 2<\/strong><br \/>Nizwani Shahar - CEO, Havas Malaysia.<\/p>\n<p><strong>SPOTLIGHT SPEAKER 3<\/strong><br \/>Raja Jastina Adlina Raja Arshad - Vice President, Head of Astro Shaw &amp; Malay Nusantara Business<\/p>\n<p><strong>SPOTLIGHT SPEAKER 4<\/strong><br \/>Nisha Devina Roy - Managing Director, M&amp;C Saatchi Malaysia<\/p>\n<ul>\n<li class=\"s7\">The 74% Malaysian digital adex question.<\/li>\n<li class=\"s7\">Is the consumer still in charge when machines are the interface between brand and customer? \u00a0<\/li>\n<li class=\"s7\">As Martech stacks ups the odds in favour of technology, is enhanced reality the new reality?<\/li>\n<li class=\"s7\">How important is creativity is key to brand success?\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>11:30<\/td>\n<td>\n<p><b style=\"font-family: inherit; font-size: inherit;\">State of OOH in Malaysia <br \/><\/b><span style=\"font-family: inherit; font-size: inherit;\">Sailendra Kanagasundram - <\/span><span style=\"font-family: inherit; font-size: inherit;\">Founder &amp; Managing Director, <\/span>Visual Retale<\/p>\n<p>Dive into the most exciting space in the Malaysian media scene and discover the power of PLAYDOOH.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>12:00<\/td>\n<td>\n<p><b style=\"font-family: inherit; font-size: inherit;\">Beyond the Algorithm: AI, Empathy, and the Future of Marketing Integration<br \/><\/b>Sue-Anne Lim - CEO, Universal McCann Malaysia<\/p>\n<p>In this session, \"Beyond the Algorithm: AI, Empathy, and the Future of Marketing Integration,\" we\u2019ll dive into how AI is evolving from merely predicting customer behavior to understanding their emotions.<\/p>\n<p>This shift\u2014from intent-based targeting to emotionally-driven personalization\u2014opens up a whole new world of possibilities for marketers.<\/p>\n<p>But with these opportunities come big ethical questions. How do we harness this power responsibly?<\/p>\n<p>Join us as we explore how conversational AI can transform campaign integration, build deeper trust, and create more meaningful connections with consumers in today\u2019s fast-changing digital landscape.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>12:30<\/td>\n<td>\n<p><strong>Lunch Break \/ Networking<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>13:30<\/td>\n<td>\n<p><strong>Future of Media or Digital?<br \/><\/strong>Eileen Ooi - CEO PHD APAC and President Malaysia Digital Association<br \/><br \/>In today\u2019s world, digital acceleration has overtaken all media channels. Is future of marketing media led or truly only digital led? Biggest disruptions and media spends growth driven by digital and technologies. <br \/><br \/>Agility, disruptions, AI, technological advancements constant verbatims in everyday marketing meetings. Find out the biggest emerging trend in the next few years, and what are the impact to media and marketing. <br \/><br \/>Will digital truly overtake and leave no more room for offline media channels?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>14:00<\/td>\n<td>\n<p><b><b><b>Pitch Play<br \/><\/b><\/b><\/b><\/p>\n<p>A series of eye-opening sessions to update you on some of the exciting things happening in advertising media<\/p>\n<ul>\n<li>Shereen Wong - Chief Growth Officer, Xamble<\/li>\n<li>\n<div>Narayan Murthy Ivaturi - Head of Adtech Business (INSEA), Moving Walls Group<\/div>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>15:00<\/td>\n<td>\n<p style=\"font-weight: 400;\"><strong>Coffee Break \/ Networking<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>15:30<\/td>\n<td>\n<p style=\"font-weight: 400;\"><strong>The Future of Advertising is Attention-First. But Are You Ready<br \/><\/strong>Maaz A. Khan - General Manager | Team Lead (Nestl\u00e9 MY) Mindshare Group<\/p>\n<p>In today's cluttered media landscape, capturing consumer attention is more crucial than ever. The world is saturated with content, and attention is the ultimate commodity.<\/p>\n<p><br \/>Let\u2019s discover the evolution of attention measurement, from a nascent concept to a vital metric, and how brands can leverage this understanding to create more effective and engaging campaigns.<\/p>\n<p><br \/>But are we prepared for the future of attention-first advertising?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>16:00<\/td>\n<td>\n<p style=\"text-align: left;\"><strong style=\"font-family: inherit; font-size: inherit;\"><span class=\"s3\">APPIES Malaysia 2024 Top <\/span><span class=\"s3\">Winning Media Campaigns<\/span><\/strong><\/p>\n<p>An exclusive video presentation of the Gold winning campaigns<\/p>\n<ul>\n<li class=\"s7\"><span class=\"s5\">Best in Customer Experience<\/span> award was given to the \u201cWorld\u2019s First Regional Virtual to Reality PUBG Tournament,\u201d a campaign by Mountain Dew and Etika Sdn Bhd, supported by Ampersand Advisory, which drove record sales and created two world records.<\/li>\n<li><span class=\"s5\">Best in Non-Food FMCG<\/span> award went to the \u201cDurex Academy\u201d by Durex Malaysia, a project by Reckitt Benckiser, with Fishermen Integrated as their agency.<\/li>\n<li><span class=\"s5\">Best in Innovation<\/span>, McDonald\u2019s Malaysia took the award for \u201cVibe Kopi Susu,\u201d a campaign by Gerbang Alaf Restaurants Sdn Bhd and Leo Burnett Malaysia.<\/li>\n<li><span class=\"s5\">Best in Govt\/NGO<\/span> category, the \u201c#JANGANKENASCAM\u201d campaign by the Association of Banks Malaysia (ABM), executed by M&amp;C Saatchi, took top honors.<\/li>\n<li><span class=\"s5\">Best in AI<\/span> award was won by Media Prima Audio for creating \u201cMalaysia\u2019s First A.I Radio DJ\u201d for Fly FM.<\/li>\n<li><span class=\"s5\">Best in Festive<\/span> category, the campaign \u201cAiken\u2019s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration\u201d by Wipro UnzaMalaysia, with Mediabrands Content Studio &amp; PHD Media Malaysia, secured the award.<\/li>\n<li><span class=\"s5\">Best in Social<\/span> award was given to Resorts World Genting for the \u201cResorts World Genting: A Destination Verified By Kids, For Kids\u201d campaign, executed by Naga DDB Tribal.<\/li>\n<li><span class=\"s5\">Best in B2B<\/span> category was awarded to CelcomDigi for the \u201cCelcomDigi MY5G Series\u201d campaign, led by CelcomDigi Business with Naga DDB Tribal &amp; M&amp;C Saatchi as their partners.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>16:30<\/td>\n<td>\n<p><strong>Closing Keynote -\u00a0 <span class=\"s5\">\u201c<\/span><span class=\"s5\">One for All, All for One<\/span><span class=\"s5\">\u201d<\/span><br \/><\/strong>Ranganathan Somanathan - CEO &amp; Advisor, MY &amp; SG - International, Publicis Media<\/p>\n<p>Ranga is a\u00a0celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business\u00a0by enabling people to realise their potential with strategic guidance.<\/p>\n<p>Recognised as a trusted advisor by clients and media\u00a0partners,\u00a0he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.\u00a0<\/p>\n<p>He believes \u00a0the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>17:00<\/td>\n<td>\n<div style=\"text-align: left;\"><strong>End of Conference<\/strong><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\n<style>\n#text-2532207511 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1451447795 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(0,0,0);\n}\n#section_1451447795 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.855);\n}\n#section_1451447795 .section-bg.bg-loaded {\n  background-image: 308;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark\" id=\"section_1477077063\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #SPONSORS\" data-bullet=\"false\" data-link=\"#SPONSORS\" data-title=\"SPONSORS\"><a name=\"SPONSORS\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">SPONSORS \/ PARTNERS<\/span><b><\/b><\/h3><\/div>\n\n<div class=\"row row-large align-equal align-center\"  id=\"row-971722649\">\n\n\n\t<div id=\"col-1874834421\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">ORGANISER<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_371011705\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"209\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MM.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MM.png 400w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/MM-300x157.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_371011705 {\n  width: 98%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1232334597\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">SPONSOR<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_471097975\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"209\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/VR.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/VR.png 400w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/VR-300x157.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_471097975 {\n  width: 98%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1834018947\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">SPONSOR<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1933274400\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"209\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MW.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MW.png 400w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/MW-300x157.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1933274400 {\n  width: 98%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1768531359\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">SPONSOR<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2142429809\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"50\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/10\/XAMBLE.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2142429809 {\n  width: 98%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-388735882\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">OOH PARTNER<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_448719583\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"573\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/zoomer-1-1024x575.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/zoomer-1-1024x575.png 1024w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/zoomer-1-300x168.png 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/zoomer-1-768x431.png 768w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/zoomer-1.png 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_448719583 {\n  width: 75%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1366261949\" class=\"col medium-4 small-6 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h4 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">PARTNER<\/span><b><\/b><\/h4><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1125129650\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"404\" src=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RUP-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RUP-1.png 1024w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RUP-1-300x119.png 300w, https:\/\/marketingmagazine.com.my\/mmc2024\/wp-content\/uploads\/2024\/09\/RUP-1-768x305.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1125129650 {\n  width: 75%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1477077063 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255, 209, 2);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_878062592\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #CONTACT\" data-bullet=\"false\" data-link=\"#CONTACT\" data-title=\"CONTACT\"><a name=\"CONTACT\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-bold-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(255, 255, 255);\">CONTACT<\/span><b><\/b><\/h3><\/div>\n\n<div class=\"row align-equal align-center\"  id=\"row-1871653145\">\n\n\n\t<div id=\"col-1169445784\" class=\"col medium-5 small-12 large-5\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3895461939\" class=\"text\">\n\t\t\n\n<div>\u00a0<\/div>\n<div><strong>ADDRESS<\/strong><\/div>\n<div><strong>Sledgehammer Communications (M) Sdn Bhd<\/strong><\/div>\n<div><strong>22-B, Jalan Tun Mohd Fuad 1, <br \/>Taman Tun Dr Ismail,<\/strong><\/div>\n<div><strong>60000 Kuala Lumpur, <br \/>Malaysia<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n\t\t\n<style>\n#text-3895461939 {\n  color: rgb(255,255,255);\n}\n#text-3895461939 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-488739839\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-861664367\" class=\"text\">\n\t\t\n\n<div>\u00a0<\/div>\n<div><strong>PHONE NUMBER<\/strong><\/div>\n<div><strong>+603 7726 2588<\/strong><\/div>\n<div><strong>+6012 327 0125<\/strong><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n\t\t\n<style>\n#text-861664367 {\n  color: rgb(255,255,255);\n}\n#text-861664367 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1476913514\" class=\"col medium-3 small-12 large-3\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4006013085\" class=\"text\">\n\t\t\n\n<div>\u00a0<\/div>\n<div><strong>EMAIL<\/strong><\/div>\n<div><span data-text-color=\"success\"><strong><a href=\"mailto:vishnu@adoimagazine.com\">vishnu@adoimagazine.com<\/a><\/strong><\/span><\/div>\n<div>\u00a0<\/div>\n\t\t\n<style>\n#text-4006013085 {\n  color: rgb(255,255,255);\n}\n#text-4006013085 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_878062592 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(0, 103, 182);\n}\n<\/style>\n\t<\/section>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1767188555 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-22","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":2,"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/pages\/22\/revisions\/24"}],"wp:attachment":[{"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmagazine.com.my\/mmc2024\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}